The Athlete Brand Advisor Podcast

NIL and the Impact of the NCAA Settlement with Kristi Dosh

In this episode, host Greg Glynn sits down with Kristi Dosh about her background in the sports, the recent House vs. NCAA settlement and her new book “The Athlete NIL Playbook.”
Kristi explained how her interest in the business side of sports developed through her legal career and writing, leading to her first book deal and a position at ESPN. She discussed her upcoming book, "The Athletes NIL Playbook," and her experience covering NIL issues, including the Ed O'Bannon case.
The Evolution of NIL
Kristi and Greg discussed the evolution of NIL (Name, Image, and Likeness) opportunities for college athletes, noting significant progress despite initial skepticism about NCAA approval. They highlighted a lack of education across the ecosystem, particularly at the high school level. 
Kristi shared her development of an NIL certificate program at the University of Florida for coaches to better understand and discuss NIL with recruits. Greg and Kristi agreed that while college athletes have seen the most progress, there's still work to be done in integrating NIL education across campus departments and harnessing the interest of non-athletes in the field.
NIL Books
Kristi discussed her NIL book “The Athletes NIL Playbook” which was inspired by the overwhelming number of questions she received from parents about NIL opportunities since its inception.
Greg shared his experience of writing the first-ever children’s book about NIL featuring the story of  Emma Eubank and Hannah Dukeman who used their NIL to raise awareness and funds for cancer research.
NIL Teaches Life Skills
Kristi and Greg discussed the positive impact of NIL (Name, Image, and Likeness) opportunities for athletes, focusing on how it helps them develop both hard and soft skills that prepare them for life after sports. Kristi highlighted examples of athletes using NIL to run camps, clinics, and lessons, while Greg shared his experience creating PliableCamps.com to connect athletes create camps and clinics across different sports.
They agreed that NIL provides financial benefits and enables athletes to explore career paths, build resumes, and gain valuable experiences, addressing the common challenge of athletes not knowing their identity outside of sports.
House vs. NCAA Settlement Challenges
Greg and Kristi discussed the ongoing challenges and uncertainties surrounding the recent college sports settlement, including issues related to revenue sharing, Title IX compliance, and antitrust concerns. Kristi expressed skepticism about the settlement's long-term effectiveness, highlighting ongoing legal challenges and predatory practices involving the purchase of athletes' back pay claims.
Greg and Kristi also explored potential impacts on college sports, such as changes in roster limits affecting football and other sports, and the varying approaches schools might take to allocate revenue-sharing funds across different sports. Greg and Kristi agreed that while the settlement brings some clarity to revenue distribution, many questions remain about its broader implications for college athletics.
Links:
Kristi’s book: https://theathletesnilplaybook.com/
Greg’s book: https://pliablemarketing.com/the-magic-cleats
PliableCamps.com

Athletes First: The NIL Era and the importance of athlete stories

As NIL gets the headlines, there are stories behind each athlete. Whether they are in high school or college Athlete First Media is telling the story behind the athlete. 
In this episode, Greg Glynn, founder & CEO of Pliable sits down with Gabe Nason to talk about why he started Athletes First Media. 
They explored the importance of equal coverage for male and female athletes in Maine, with Gabriel sharing examples of successful interviews and his vision for highlighting individual athletes beyond their sports performance.
 
Gabriel discussed his initiative to highlight individual athletes rather than just teams, which led him to start a podcast and compile daily sports statistics. He explained that while baseball and softball statistics are relatively easy to gather, track and field requires more effort due to the large number of participants and complex data. Gabriel shared that his passion for sports has evolved over time, with basketball being his favorite as a child and baseball/softball becoming his focus as an adult, though he has developed an appreciation for lacrosse and field hockey through his recent coverage work.
Links:
Athletes First Media
PliableMarketing.com
Learn more about #MissionE50

How to Improve Your Athlete Mindset

In this episode of The Athlete Brand Advisor Podcast, Greg Glynn talked with Gary Chupik, an internationally recognized mental performance coach. Gary unlocks performance in professional teams, athletes, business professionals, and those wanting to find their next level in performance. Gary’s unique methods and processes are unprecedented in the sports and business worlds. 
The episode featured advice for athletes in their sport and how athletes also develop a mindset around NIL.Gary is an international speaker, writer, Professional Member of the Association of Applied Sport Psychology, Certified Professional Leadership Coach through the ICF (International Coaching Federation), Creative Results Coaching Mastery Certified, and much more.Gary’s client list includes players, coaches, and business executives from the Houston Texans, Washington Huskies, Idaho Vandals, Stanford University, USA Figure Skating, Seattle Mariners, Limitless Minds (Russell Wilson’s company), National Motocross Association, Crossfit Olympics, and more. He’s worked with high-performers in business from Microsoft, the FBI, police/fire, Amazon, Keller Williams Real Estate, Thrivent Financial, Boeing, NTT Global, and many more. Gary is a sought-after speaker, coach, and consultant.With over 30 years of leadership experience from local to national leadership, Gary has inspired over 25,000 high-performers, been on stage over 500 times, led over 200 training sessions, and coached over 600 athletes and business people wanting to get better.
Episode links:
www.elitemindsetnation.com
Instagram: Elite Minset
LinkedIn: Gary Chupik
Katie Shanahan, Pliable athlete
PliableMarketing.com
 

College Recruiting Advice for Athletes and Parents from Francais Olexa

In this episode, Greg Glynn talks with Francais Olexa about advice and information for high school athletes who are being recruited by college coaches.
Whether you want to play Division 1 or play at a junior college, this episode has great advice to help you get attention from the colleges you are most interested in.
In this episode:
How Francais got started coaching softball
Tips for emailing college coaches, including email length, subject lines and more.
How long your college recruitment highlight video should be
Things parents and athletes should discuss before the recruiting process begins.
When and how to follow up with college coaches
Episode links:
Free recruiting e-book
Olexa on Deck on Skool
Olexa on Deck Linktree