The Athlete Brand Advisor Podcast
The Athlete Brand Advisor Podcast features advice and interviews about athlete branding. Learn how marketing, public relations and broadcasting can grow your athlete brand. We also have special episodes to talk about recent news, events and anything in the world of sports.
Episodes
Tuesday Dec 05, 2023
Howard Halen talks about health, wellness and NIL partnerships
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
Today’s guest is Howard Halen, Inventor & CEO Genesis Performance. As one of Los Angeles’ most sought-after personal private trainers and fitness experts, Howard Halen has, over the past 25 years, been driven by a singular passion: helping people reach their individual fitness goals, achieve optimal health and transform their individual needs and desires into positive lifestyle choices and enduring self-commitments.
The HNS System was created out of what Howard saw as a growing necessity for both himself and his many clients. Developed, tested and perfected over the past five years, the system is an inventive response to his increasing frustration with the use of traditional foam rollers without support, which put extreme stress on the body’s core muscles. The system’s head and neck support allows those muscles to relax. The combination of the HNS System, foam roller and body weight enables the cylinder shape of the foam roller to perform penetrating deep massage that promotes self-myofascial release. Howard’s clients have been using the system for everything from physical therapy for lumbar and hip injuries to simple warm ups and cool down periods. The HNS System’s official marketing tagline is “Bringing Head and Neck Support to Foam Rolling” – but Howard adds, “Wherever there’s a foam roller, there needs be an HNS with it.”
Show links:
Genesisperformance.com
Social Media accounts:
Instagram: genesisperformancehns
Contact the guest:
833-436-7373 ext 1
Howardh@genesisperformance.com
Send a DM to @genesisperformancehns Instagram
Tuesday Nov 28, 2023
How to use your name, image and likeness to create a nonprofit
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
In this episode, host Greg Glynn sits down with Neil Golson, Head of Commercialization at Ribbon about how athletes can build their athlete brand through fundraising.
Neil talks about Ribbon and how the company is transforming fundraising
Neil talks about his branding and marketing experience with major brands, like Coca-Cola and Tesla
Why social media is changing fundraising forever
The importance of engagement related to marketing
The definition of a fiscal sponsorship and how it works
How Ribbon helped Pliable athlete Sadie Armstrong start her nonprofit that benefits young softball players.
Why nonprofits should be part of your athlete brand
Neil talks about why professional athletes are using Ribbon
How Sadie connected with Imprint, which helps entertainers and athletes start a nonprofit
Examples of companies who are using side cart charities
How the process works to get set up with Ribbon
Episode Links
Ribbon website:
https://getribbon.org/
Facebook:
https://www.facebook.com/ChooseRibbon
LinkedIn:
https://www.linkedin.com/company/getribbon/
Pliable athlete Sadie Armstrong:
https://pliablemarketing.com/news/f/sadie-armstrong-softball-portland-high-school
Monday Nov 06, 2023
Athlete Branding Advice from Gordie Gronkowski, Jr.
Monday Nov 06, 2023
Monday Nov 06, 2023
In this episode, Greg Glynn, founder & CEO of Pliable talks with Gordie Gronkowski, Jr. about advice for high school, college and professional athletes about athlete branding and networking.
Gordie grew up in Buffalo, New York and played several sports, but eventually focused on his baseball career and played professionally. Gornkowski has has built his athlete brand around family, fitness and fun. Gronk Fitness ranks among the top 3 distributors of fitness equipment in the United States.
Topics included in this episode:
Comparing yourself to your competition
Why his brother Rob Gronkowski transferred in college
How Gordie had to walk on to play on his college baseball team
What life lessons he learned growing up with his brothers
What is takes to have a strong athlete brand
Having a business mindset related to name, image and likeness, including networking
How playing minor league sports made him a better person
Why employers are looking at social media before resumes
About the Gronk Fitness brand
How Chris Gronkowski grew the Ice Shaker brand with an appearance on Shark Tank
How Rob Gronkowski has lived on his endorsement deals
The importance for financial literacy for athletes
Why Gordie has invested in growth of Pickleball and Tall Ship in Boston
Why Gordie suggests working out in the morning
How Gronk Fitness has helped set up several gyms and facilities in the northeast including, Maine
Gronk Fitness products: https://www.gronkfitnessproducts.com/
Ice Shaker: https://www.iceshaker.com/
Gronk Beach event: https://gronkbeach.com/
Connect with Gordie:
Instagram: https://www.instagram.com/gordiegronk/?hl=en
Facebook: https://www.facebook.com/GronkFitness/
Gordie’s LinkedIn: https://www.linkedin.com/in/gordongronkowski/
Gronk Fitness on LinkedIn: https://www.linkedin.com/company/gronk-fitness/
Monday Oct 16, 2023
The Importance of Positivity with Author Neil Rogers
Monday Oct 16, 2023
Monday Oct 16, 2023
In this episode we're talking with Neil Rogers, owner and VP of Marketing & Sales at Rogers Marketing, winner of several Multi Million Dollar Sales awards, the Velocity Award for growth, and Heavy Hitter Awards for large accounts.
Neil shares his perspective on postitivity and how it can help athletes and young professionals get ahead in life.
Neil and his wife Lori are the creators/owners of the Positive Activity Process, using scientifically proven activities to increase the quality of life and business through creativity, optimism, and positivity. The two entrepreneurs started the non-profit PASE (Parents Assisting Special Educators) and PASE After 21 for special needs adults.
Bar Tips is his first published book, drawing on the lessons learned during his years as a bartender that Neil has applied for success in sales. Learn more at: https://www.positiveactivity.net/.
About his book and business: Book website positiveactivity.net and promo business website rogmark.net
Connect with Neil:
Instagram: https://www.instagram.com/authorneilrogers/TikTok: https://www.tiktok.com/@authorneilrogersFacebook: https://www.facebook.com/authorneilrogersYouTube: https://www.youtube.com/channel/UC6C_rB34QvfPpZkB67fzkqQLinkedIn: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22/