The Athlete Brand Advisor Podcast

Advice for Athletes and Aspiring Broadcasters with Emma Tiedemann

In this episode, we’re talking about advice for athletes and broadcasters and what it takes to make it up the broadcasting booth.
Today’s guest is Emma Tiedemann, Director of Broadcasting for the Portland Sea Dogs. Emma joined the Sea Dogs in March 2020, becoming just the fifth lead broadcaster in Sea Dogs history.
She spent the previous two seasons as the Director of Broadcasting & Media Relations for the Lexington Legends, where she called back-to-back South Atlantic League Championships.
In 2019, she was honored as the South Atlantic League Media Relations Director of the Year. During the off-season in Kentucky, she served as the voice of Morehead State University Women's Basketball on ESPN and radio. Emma continues to call basketball in the off-season for the University of New England and is a fill-in producer for the Maine Celtics (G-League). The Dallas, Texas native graduated from the University of Missouri in 2015 with a degree in Education and minor in History.
In this episode:
Emma’s favorite baseball players growing up 
Emma mentor’s, including her grandfather, Suzyn Waldman of the New York Yankees and Eric Nadel of the Texas Rangers
How Emma got involved in broadcasting UNE women’s ice hockey
Greg and Emma share advice for aspiring broadcasters
A player that Emma thinks has a great athlete brand
Emma recalls her first day with the Sea Dogs
Emma previews the 2022 Sea Dogs season
Why Emma welcomes the opportunity for professional baseball players to join her in the broadcasting the booth
Connect with Emma
Instagram 
@emmatieds
Twitter
@emmatieds

Name, Image and Likeness Opportunities with NFTs

In this episode, we’re talking about NFTs and how college and professional athletes are using them to monetize their name, image and likeness.
Our guest is Nick Jacobs, Head of Product at Blockchain Made Easy, LLC. Nick has been building digital products for Fortune 500 companies for the last 6 years. He started his career at TD Bank where he led the building of the bank's first online lending platform for small businesses. He was awarded TD Bank’s Employee of the Year for his leadership in building a digital lending platform for the Paycheck Protection Program to support small businesses through the COVID-19 pandemic.
Since leaving TD Bank, Nick and BEASY have focused on providing easier to use platforms and tools for content creators, brands, and artists eager to get involved in the NFT space. Nick led the development of an interoperable blockchain product that allows customers to create custom NFT marketplaces at a fraction of the cost. The product also allows these creators to sell these NFTs through a traditional e-commerce website like Shopify, and monitor all ownership and transactional data related to their NFT sales no matter what marketplace they are sold on. 
In this episode:
What is an NFT?
What is a blockchain?
How NFTs can help and athlete build their name, image and likeness
An example of a NIL opportunity with NFTs
How long does it take to create an NFT?
The importance of licensing and what athletes need to know
Why having an athlete brand is important for making money with NFTs
How cartoon development can help with creating NFTs
Why you need digital wallet
How crypto currency ties in with NFTs
Blockchain applications in sports & entertainment industry (includes NFTs)
NFTs as a rights management tool
What’s next for NFTs?
How brands can use NFTs
 
Show links:
Beasy
https://www.easybeasy.com
OpenSea
https://opensea.io/
Shopify
https://www.shopify.com/
Moonpay
https://moopay.live/
Polygon
https://polygon.technology/
Coinbase
https://www.coinbase.com/
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
 
Connect
Twitter: Nickjacobs
Instagram: richboydolo

Why Athletes Have Trouble Retiring

In this episode, we’re talking about advice for professional and retired athletes, including some reasons why maybe Tom Brady didn’t retire.
Today’s guest is Dr. Simon Le Clerc. Dr. Simon Le Clerc MStJ (Lieutenant-Colonel Ret’d) comes to AO with a wealth of experience. As a 24-year UK Army Veteran and highly specialist Pre-hospital Trauma Doctor, he has spent much of his time serving on the front-line, leading and working with elite teams operating in expeditionary and special operations environments.
Simon is a visionary who is completely people-focused, recognizing the incredible human potential that lies within high-performers from all walks of life.
As a result, he tends to concentrate on the person behind the career,rather than just the technical aspects of performance.
Dr. Le Clerc's passion for supporting professional and elite athletes stemmed from his own journey. When severe combat-related Post-Traumatic Stress Disorder forced him to leave the military prematurely, he experienced the huge challenges (and dark despair), often associated with career-transition first-hand.
In this episode:
Why maybe Tom Brady didn’t retire; Simon shares his thoughts on professional athletes who try to retire
What Player Support Services does to help professional athletes
How Simon's experience as a trauma doctor helps him relate to professional athletes
Simon’s thoughts on PTSD and how he found his way out of a tough time in his life
The importance of a strong support group and family support
Simon talks about his daughter’s success on the tennis court and how it helped him see his career opportunity
Advice for professional athletes that might be struggling with their mental health
Why it is important for athletes to vocalize their fears
Greg explains the difference between a sports agent and a athlete brand advisor
Transition coaching and the periods when athletes might struggle
The importance of culture on a sports team and how it leads to success
How Tom Brady changed the culture of the Tampa Bay Buccaneers
Show links:
Player Support Serviceshttps://player-support.com/
Pliable Athlete Branding https://www.pliablemarketing.com/athlete
Connect
Dr. Simon Le ClercManaging Director & Founder at Player Support Services Ltd Email: simon@player-support.com

Advice for Athletes to Start a Sports Broadcasting Career

In episode 9, we’re talking about athletes and sports broadcasting. For athletes the decision to stop playing their favorite sport whether after high school, college or a professional career can be a difficult decision but many are looking into broadcasting opportunities in radio or television.
Today’s guest on The Athlete Brand Advisor Podcast is Tim Hagerty. Tim is a broadcaster and media relations professional for the Triple-A El Paso Chihuahuas. I first learned about Tim through his brother Paul Hagerty, an acupuncturist at the TB12 facility in Foxboro, Massachusetts. Tim and I realized we have a lot in common and share advice for athletes about how they can build their name, image and likeness by getting into sports broadcasting.
In this episode:
How Tim started his sports broadcasting career
Why interacting with the media during your playing career can build your brand
A story from a Major League Baseball social media seminar
How social media can build or ruin your athlete brand
Greg shares the three P’s of athlete branding
What makes an athlete a good person to interview
The importance of honesty in an interview and how it can build your athlete brand
How broadcasters perform and have good and bad broadcasts, just like athletes
Why Tim’s favorite player was Ozzie Smith and how his backflips were part of his athlete brand
Tim reflects on his broadcast following the El-Paso shooting and why it was his most memorable broadcast
How baseball and broadcasts brought the world together after September 11 and after World War II
Advice for baseball players or athletes who get the opportunity to broadcast their first game
Tips for game preparation and TV analysts and why it is important to do your homework
The story behind how TB12 influenced Greg to name his company Pliable
Show links:
El Paso Chihuahuashttps://www.milb.com/el-paso
MLB Winter meetings
https://www.milb.com/events/winter-meetings
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Jim Cott, MLB Network Broadcaster
https://www.baseball-reference.com/players/k/kaatji01.shtml
 
Connect with Tim Hagerty
Twitter: @tdhagerty
Email: hagertytd@gmail.com