The Athlete Brand Advisor Podcast

Why Athletes Have Trouble Retiring

In this episode, we’re talking about advice for professional and retired athletes, including some reasons why maybe Tom Brady didn’t retire.
Today’s guest is Dr. Simon Le Clerc. Dr. Simon Le Clerc MStJ (Lieutenant-Colonel Ret’d) comes to AO with a wealth of experience. As a 24-year UK Army Veteran and highly specialist Pre-hospital Trauma Doctor, he has spent much of his time serving on the front-line, leading and working with elite teams operating in expeditionary and special operations environments.
Simon is a visionary who is completely people-focused, recognizing the incredible human potential that lies within high-performers from all walks of life.
As a result, he tends to concentrate on the person behind the career,rather than just the technical aspects of performance.
Dr. Le Clerc's passion for supporting professional and elite athletes stemmed from his own journey. When severe combat-related Post-Traumatic Stress Disorder forced him to leave the military prematurely, he experienced the huge challenges (and dark despair), often associated with career-transition first-hand.
In this episode:
Why maybe Tom Brady didn’t retire; Simon shares his thoughts on professional athletes who try to retire
What Player Support Services does to help professional athletes
How Simon's experience as a trauma doctor helps him relate to professional athletes
Simon’s thoughts on PTSD and how he found his way out of a tough time in his life
The importance of a strong support group and family support
Simon talks about his daughter’s success on the tennis court and how it helped him see his career opportunity
Advice for professional athletes that might be struggling with their mental health
Why it is important for athletes to vocalize their fears
Greg explains the difference between a sports agent and a athlete brand advisor
Transition coaching and the periods when athletes might struggle
The importance of culture on a sports team and how it leads to success
How Tom Brady changed the culture of the Tampa Bay Buccaneers
Show links:
Player Support Serviceshttps://player-support.com/
Pliable Athlete Branding https://www.pliablemarketing.com/athlete
Connect
Dr. Simon Le ClercManaging Director & Founder at Player Support Services Ltd Email: simon@player-support.com

Advice for Athletes to Start a Sports Broadcasting Career

In episode 9, we’re talking about athletes and sports broadcasting. For athletes the decision to stop playing their favorite sport whether after high school, college or a professional career can be a difficult decision but many are looking into broadcasting opportunities in radio or television.
Today’s guest on The Athlete Brand Advisor Podcast is Tim Hagerty. Tim is a broadcaster and media relations professional for the Triple-A El Paso Chihuahuas. I first learned about Tim through his brother Paul Hagerty, an acupuncturist at the TB12 facility in Foxboro, Massachusetts. Tim and I realized we have a lot in common and share advice for athletes about how they can build their name, image and likeness by getting into sports broadcasting.
In this episode:
How Tim started his sports broadcasting career
Why interacting with the media during your playing career can build your brand
A story from a Major League Baseball social media seminar
How social media can build or ruin your athlete brand
Greg shares the three P’s of athlete branding
What makes an athlete a good person to interview
The importance of honesty in an interview and how it can build your athlete brand
How broadcasters perform and have good and bad broadcasts, just like athletes
Why Tim’s favorite player was Ozzie Smith and how his backflips were part of his athlete brand
Tim reflects on his broadcast following the El-Paso shooting and why it was his most memorable broadcast
How baseball and broadcasts brought the world together after September 11 and after World War II
Advice for baseball players or athletes who get the opportunity to broadcast their first game
Tips for game preparation and TV analysts and why it is important to do your homework
The story behind how TB12 influenced Greg to name his company Pliable
Show links:
El Paso Chihuahuashttps://www.milb.com/el-paso
MLB Winter meetings
https://www.milb.com/events/winter-meetings
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Jim Cott, MLB Network Broadcaster
https://www.baseball-reference.com/players/k/kaatji01.shtml
 
Connect with Tim Hagerty
Twitter: @tdhagerty
Email: hagertytd@gmail.com
 

How to Become an Olympic Athlete with Olympian Jarrod Shoemaker

In episode 8, we’re talking about advice for Olympic athletes and what it takes to be an Olympian. 
Today’s guest is Jarrod Shoemaker, Olympian, Professional Triathlete. I know Jarrod from growing up together in Sudbury, Massachusetts where we played baseball together. While we both enjoyed baseball, Jarrod found success beyond baseball, he became a professional triathlete and Olympian.
Here is a 2008 US Olympian, 2005 ITU Under 23 World Champion, 2009 ITU Duathlon World Champion, 2005-2016 USA Triathlon National Team Athlete, 3x US National Champion. He has used his athlete brand to enter the financial industry. 
In this episode:
Jarrod’s favorite athlete growing up and why
How Jarrod’s running career started
Jarrod credits a lot of his success to his coaches and why it takes a village to make it to the Olympics
Jarrod reflects on his time at Lincoln-Sudbury Regional High School and Dartmouth College
The different types of pressure that athletes face
Why it is important to keep things fun
What might surprise you about being an Olympian
Why it’s important to align with sponsors that align with your authentic brand
The value of media training for athletes
How a newspaper article from 12 years ago can become relevant again because of COVID-19
Why it is important to capitalize on your marketability during your career and leverage it after
Name, image and likeness expansion and what it might mean for future Olympians
Leveraging your athlete brand on a local level
Jarrod gives a lot of credit to Simone Biles and Michael Phelps stepping up and calling attention to the importance of mental health
Why Jarrod almost missed closing ceremonies because his body maxed out
Why Jarrod missed the 2012 Olympics and why you need a good support system
The importance of a sports psychologist
How Jarrod used his athlete brand to get into the financial industry
The importance of setting goals for life after sports
When an athlete should talk to a financial advisor
Jarrod’s advice for athletes who want to participate in the Olympics 
Show links:
Profile on Team USA Website
https://www.teamusa.org/usa-triathlon/athletes/jarrod-shoemaker
Jarrod Shoemaker’s profile on Wikipedia
https://en.wikipedia.org/wiki/Jarrod_Shoemaker
Yury Klimovitskyhttps://www.linkedin.com/in/yury-klimovitsky-32848b18
Pliable Media Training for Athletes
https://pliablemarketing.com/media-training
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Connect
www.jarrodshoemaker.com
Facebook: Jarrod Shoemaker

Evaluating the 32 NFL Logos with a 10-Year-Old

In episode 7, we’re talking about branding and the 32 NFL logos with Kelsey Glynn, Business Advisor for Pliable. Kelsey is loves watching NFL football and loves talking about branding and marketing. 
When thinking about branding and logo development, a 10-year-old has a unique perspective and will tell it like it is. My conversation with her is also a good reminder that sometimes when it comes to a logo, simple is better.
In this episode:
Use this link to follow along as we evaluate the 32 NFL team logos in alphabetical order
The history behind the New Orleans Saints logo
Why the Cleveland Browns are called the Browns
Why Kelsey really likes the Chargers logo
What Greg likes the Patriots logo
Greg and Kelsey debate the fade in the Los Angeles Rams logo
How Kelsey feels about the New York Giants and New York Jets playing in New Jersey
Show links:
32 NFL team logos website
https://www.nfl.com/teams/