The Athlete Brand Advisor Podcast
The Athlete Brand Advisor Podcast with Greg Glynn features advice and interviews about name, image and likeness (NIL) opportunities for high school, college and professional athletes, including marketing ideas for athlete branding. Learn how marketing, public relations and broadcasting can grow your athlete brand. We also have special episodes to talk about recent news, events and anything in the world of sports.
Listen on:
Episodes
Friday May 06, 2022
Friday May 06, 2022
In this episode, we’re talking about advice for college athletes for life after sports. Today’s guest is Colin Cook, a self described Cyber Security Geek, Triathlon Coach, Wellness Center Owner, Triathlon Club President, Podcaster, Competitive Age Group Ironman Triathlete and most importantly a Dad of four kids.
In this episode:
Describes his time Quinnipiac as the back up goalie with the Bobcats hockey team
Why sometimes a college athlete’s transition to life after sports can be a challenge
How Colin decided to participate in the Boston Marathon in 2009
Why Colin was able to find joy in his life with triathlons
As a triathlon coach, Colin talks about how he helps triathletes
The increase in the popularity of triathlons
The formation of the Professional Triathlon Organization (PTO)
Why Colin didn’t take his pro card
Colin’s Peak Recovery and Health Center in Manchester, New Hampshire
Why Colin started the Age Grouper for Life
Colin’s involvement in Peak Triathlon Coaching. Seven of their athletes will be competing at the Ironman World Championship in Kailua, Kona.
Colin talks about coming to Maine and the new Maine Ironman 70.3 in Augusta, Maine
Greg and Colin share a few stories of being a dad
Show links:
Peak Recovery and Health Center
https://peakrecoveryandhealthcenter.com
Age Grouper for Life Podcast
https://agegrouperforlife.com/
Professional Triathlon Organization (PTO)
https://protriathletes.org/
Pliable Athlete Branding
https://www.pliablemarketing.com/athlete
Connect with Colin
Facebook:
https://www.facebook.com/CookCW
https://www.facebook.com/peaktricoaching
https://www.facebook.com/PeakSwimCenter
https://www.facebook.com/PeakRecoveryAndHealthCenter
https://www.facebook.com/NorthEastMultiSport
https://www.facebook.com/AgeGrouperForLife
Instagram:
@colinwesleycook
@peakswimcenter
@peak_recovery
@northeastmultisport
@agegrouperforlife
Sunday Apr 24, 2022
Sunday Apr 24, 2022
In this episode, we’re talking about athlete opportunities, including becoming an NFL agent and the growth of Sports Management Worldwide.
Dr. Lynn Lashbrook is the President & Founder of Sports Management Worldwide, (SMWW) the first ever online sports management school with a mission to educate sports business executives.
SMWW under Dr. Lashbrook's guidance, offers a global faculty of over 50 sports business executives including GM's, Scouts, Analytic pioneers, Agents, Managing Directors, Sales & Marketing Managers, and Media & Communication leaders. SMWW trains thousands of students every year for sports business careers, including athletes, agents, scouts, player personnel, and other sports industry leaders. Sports Management Worldwide, offers online training, with over 25,000 alumni from over 163 countries. SMWW offers 35 eight week online cutting edge sports business courses including courses in Sports Agency, Analytics, Data Science, Coaching, Scouting, Digital Video Editing, Sports Communications, eSports, Sports Betting and many more. Courses include cutting edge software used by the NFL, MLB, NHL, NBA, and MLS.
In this episode:
Dr. Lashbrook shares his educational experience at Springfield College and Colorado
His time at the University of Missouri
Southern Illinois University as an Athletic Director
His relationship with NFL agent, Jim Steiner
Dr. Lashbrook discusses name, image and likeness opportunities and athlete branding
The Applebee’s commercial that Dr. Lashbrook thinks is a great example of NIL opportunities
Dr. Lashbrook talks about his biggest mentors, including Gene Sarah, Jim Steiner, Phil Knight, Lamar Hunt and Howard Shultz
His next project, a book titled The Walk-on
How can people can connect with him and join Sports Management Worldwide
Links
Springfield College
University of Missouri
Sports Management Worldwide
Friday Apr 08, 2022
Friday Apr 08, 2022
In this episode, we’re talking about advice for athletes and broadcasters and what it takes to make it up the broadcasting booth.
Today’s guest is Emma Tiedemann, Director of Broadcasting for the Portland Sea Dogs. Emma joined the Sea Dogs in March 2020, becoming just the fifth lead broadcaster in Sea Dogs history.
She spent the previous two seasons as the Director of Broadcasting & Media Relations for the Lexington Legends, where she called back-to-back South Atlantic League Championships.
In 2019, she was honored as the South Atlantic League Media Relations Director of the Year. During the off-season in Kentucky, she served as the voice of Morehead State University Women's Basketball on ESPN and radio. Emma continues to call basketball in the off-season for the University of New England and is a fill-in producer for the Maine Celtics (G-League). The Dallas, Texas native graduated from the University of Missouri in 2015 with a degree in Education and minor in History.
In this episode:
Emma’s favorite baseball players growing up
Emma mentor’s, including her grandfather, Suzyn Waldman of the New York Yankees and Eric Nadel of the Texas Rangers
How Emma got involved in broadcasting UNE women’s ice hockey
Greg and Emma share advice for aspiring broadcasters
A player that Emma thinks has a great athlete brand
Emma recalls her first day with the Sea Dogs
Emma previews the 2022 Sea Dogs season
Why Emma welcomes the opportunity for professional baseball players to join her in the broadcasting the booth
Connect with Emma
Instagram
@emmatieds
Twitter
@emmatieds
Monday Mar 28, 2022
Monday Mar 28, 2022
In this episode, we’re talking about NFTs and how college and professional athletes are using them to monetize their name, image and likeness.
Our guest is Nick Jacobs, Head of Product at Blockchain Made Easy, LLC. Nick has been building digital products for Fortune 500 companies for the last 6 years. He started his career at TD Bank where he led the building of the bank's first online lending platform for small businesses. He was awarded TD Bank’s Employee of the Year for his leadership in building a digital lending platform for the Paycheck Protection Program to support small businesses through the COVID-19 pandemic.
Since leaving TD Bank, Nick and BEASY have focused on providing easier to use platforms and tools for content creators, brands, and artists eager to get involved in the NFT space. Nick led the development of an interoperable blockchain product that allows customers to create custom NFT marketplaces at a fraction of the cost. The product also allows these creators to sell these NFTs through a traditional e-commerce website like Shopify, and monitor all ownership and transactional data related to their NFT sales no matter what marketplace they are sold on.
In this episode:
What is an NFT?
What is a blockchain?
How NFTs can help and athlete build their name, image and likeness
An example of a NIL opportunity with NFTs
How long does it take to create an NFT?
The importance of licensing and what athletes need to know
Why having an athlete brand is important for making money with NFTs
How cartoon development can help with creating NFTs
Why you need digital wallet
How crypto currency ties in with NFTs
Blockchain applications in sports & entertainment industry (includes NFTs)
NFTs as a rights management tool
What’s next for NFTs?
How brands can use NFTs
Show links:
Beasy
https://www.easybeasy.com
OpenSea
https://opensea.io/
Shopify
https://www.shopify.com/
Moonpay
https://moopay.live/
Polygon
https://polygon.technology/
Coinbase
https://www.coinbase.com/
Pliable Athlete Branding
https://www.pliablemarketing.com/athlete
Connect
Twitter: Nickjacobs
Instagram: richboydolo