The Athlete Brand Advisor Podcast

Why personal branding has become more popular with athletes

In this episode, we’re talking about marketing and media results with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 1,000 business owners and entrepreneurs, helping them build their brand and strengthen their online presence.
When it comes to athletes and name, image and likeness opportunities, many of them start an entrepreneurial journey and start to market themselves and build their online presence, so this will be a great conversation for athletes to hear.
In this episode:
Lewis talks about the growth and popularity of personal branding
Why personal branding works really well for professional golfers
Why social media influencers are paying more attention to personal branding
Lewis talks about why more people are seeing the value in building their own personal brand
Greg talks about the opportunity for college athletes to leverage name, image and likeness opportunities
Lewis talks about his favorite athletes growing up in Australia
Greg and Lewis talk about the importance of storytelling in public relations
Lewis talks about what his business does and how he gets people in the media for free
Advice for people and business who want publicity
Show links
Boost Media Agency
www.boostmediaagency.com
Pliable Athlete Branding Playbook
https://www.pliablemarketing.com/athlete
Connect with Lewis
Instagram
@lewisschenk

NIL Opportunities for College Athletes: Advice from Mckenna Haz of SEAAV

In this episode, we’re talking about NIL opportunities and athlete branding with recent college graduate and now business owner, McKenna Haz. Mckenna had great rugby career at Quinnipiac and used her athlete brand to build her company SEAAV.
Mckenna has always considered the ocean her home. At the age of just 12, she noticed the damaging effects of plastic and trash and knew she wanted to make a difference. In college, her combined love of fitness, fashion, and (of course) the ocean came together to make SEAAV.
Mckenna knew she wanted to take the route of transparency and thoughtful production to create clothing you can feel good about every step of the way. SEAAV treats workers fairly, utilizes eco-friendly packaging and materials made from recycled plastics, and plants a tree for each shipment. In fact, each purchase you make removes 1 pound of plastic from the ocean!
With more responsibly made products to come and constant innovation, SEAAV strives to make waves — in our oceans and the fashion industry 
In this episode:
Mckenna’s experience at Quinnipiac University, including playing women’s rugby
Why Mckenna thought she might go into sports broadcasting
How an entrepreneurship class led to her starting her company
Mckenna talks about how being an athlete helped her travel the world
Name, image and likeness opportunities for athletes and why Mckenna started her LinkedIn page when she was in 9th grade
McKenna talks about her company’s mission and brand differentiators in the sustainable clothing industry
The latest types of clothing from SEAAV and what’s next, including swimwear
The impact of the mission driven ambassadors and the importance of protesting the outdoors
Mckenna talks about her mentors, including from the Quinnipiac Business School
Mckenna talks about being a college student during COVID-19
Greg and Mckenna talk about NIL opportunities for college athletes and the SEAAV ambassador program, including how athletes can build their brand and make commission on SEAAV clothing sales
Advice from Mckenna for today’s athlete, including building brand relationships
How to become a SEAAV brand ambassador
Show links:
SEAAV Athletics
https://seaavathletics.com/
Quinnipiac Business School
https://www.qu.edu/schools/business/
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
 
Connect with Mckenna
LinkedIn profile: https://www.linkedin.com/in/mckennahaz/
Instagram and Facebook: @seaavision

Todd Blyleven, Owner/CEO of The Scout Hub talks about scouting and athlete branding

In this episode, we’re talking about scouting and playing professional baseball.
Today’s guest is the perfect person to talk to because as we say in the business, he has been there and done that. Todd Blyleven pitched seven seasons in the minor leagues, reaching AA, then scouted. He is the son of Hall of Fame pitcher Bert Blyleven.
Todd Blyleven went to the California Angels in the 39th round of the 1990 amateur draft out of high school. He has more than 40 years of MLB experience and has signed more than 25 MLB players to contracts.
In this episode:
Todd talks about growing up and learning from a wide range of baseball all-stars, Cal Ripken, Ozzie Smith and Albert Pujols.
Todd talks about some his favorite athletes growing up, Kirby Puckett, Tom Brunansky and Terry Bradshaw
Todd talks about the transition after playing professional baseball
Tommy Davis and Donny Roland helped shaped Todd’s view on scouting
The impact Tony Armond of Shock Doctor Sports had on Todd’s life.
Todd’s work with Major League Baseball and growth of baseball analytics.
Why Todd started his company, The Scout Hub and what it does to help athletes and families.
Todd shares the concept behind the Athlete Resume.
Embracing the brand of Bert Blyleven and how Todd benefited from his dad’s brand
The importance of a positive brand image on the web and how it can benefit the athlete in the recruiting and college admissions process.
How Todd saved lives at the Madalay Bay mass shooting in Nevada in 2017.
Todd talks about PTSD and the importance of getting help with experiencing traumatic events
Why Todd is passionate about the importance EMDR
The next big thing that Todd is working on and what’s next for the Scout Hub.
Advice for today’s athletes about working on their deficiencies rather than comparing themselves to others.
Why being a student of the game is so important and why it is important to have fun.
Episode links:
The Scout Hub
https://www.thescouthub.com/
The Athlete Resume
https://www.thescouthub.com/the-athlete-resume
Pliable’s Athlete Branding Playbook
https://pliablemarketing.com/athlete
Todd Blyleven
https://www.baseball-reference.com/register/player.fcgi?id=blylev001tod
Bert Blyleven
https://www.baseball-reference.com/players/b/blylebe01.shtml
Directory of EMDR therapists
https://www.emdria.org/find-an-emdr-therapist/

Olympian Tyler Jewell Shares Advice and His Athlete Story

In this episode, we’re talking about training for elite athletes and what it takes to achieve success at the highest level.
Today’s guest is Olympian Tyler Jewell. After graduating from Boston College as a Division I lacrosse player, Tyler was a 12-time member of the United States National Snowboard Team and competed in both the Torino and Vancouver Winter Olympic Games.
In 2013, Tyler earned Certified Strength and Conditioning Specialist and USA Weightlifting certifications. After years of building a foundation from the athletes perspective, he gained practical coaching experience at the Naval Tactical Athlete Program, the United States Olympic Training Center in Colorado Springs and the Red Bull High Performance Training Center working directly with 300+ elite national and international athletes spanning across 108 disciplines.
Tyler, welcome to the Athlete Brand Advisor podcast…
In this episode:
Why Tyler admires speed skater Olympian Dan Jansen
Tyler talks about facing adversity in high school and how he found a personal training with Victor Terra
Tyler and Greg share a laugh about working at Nashawtuc Country Club
Why Tyler thinks gymnastics if important for young athletes
Tyler talks about working with athletes from Lincoln-Sudbury Regional High School
Tyler’s shares his mentors that helped him get to the Olympics, including his parents, Victor Terra and Per Lundstam, Redbull Director of Performance
Tyler talks about working for Redbull and working with the best athletes in the country
Why New England is special to Tyler 
Tyler shares a favorite memory of playing for legendary Lincoln-Sudbury football coach, Tom Lopez
Tyler talks about the value of media training
Why integrity matters to Tyler and is one of his core personality traits
Why an athlete’s social media matters to Redbull
How Tyler started to realized the value of athlete branding and chronology of being an athlete
Tyler talks about training sessions and underlying themes that he weaves into his training sessions.
Tyler describes his opening ceremony experience at the Olympics  in 2006
Greg talks about working with luge athlete, Olympian Julia Clukey
Tyler talks about the mental health challenge for athletes when the Olympics are over.
Insights from Tyler on early specialization in sports
Greg talks about identifying an athlete’s passion and how it helps them build their brand faster
Show links:
Athletic Tutor
AthleticTutor.co
Tyler Jewell’s website
TylerJewell.com
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
 
Connect with Tyler
@athletictutor.co