The Athlete Brand Advisor Podcast

Former Quinnipiac Field Hockey Player Talks NIL and Networking

In this edition of the Athlete Brand Advisor podcast, we’re talking with Erin Browne, former field hockey goalie at Quinnipiac University. Erin was standout goalie for the Bobcats from 2002-2006.
During the episode she reflects on her time at Quinnipiac. She also talks about new opportunities for college athletes related to their name, imagine and likeness.
Erin would have been the perfect person for NIL opportunities when we went to Quinnipiac together. She has an incredible personality and now has a wonderful family and successful career.
Today, Erin is a Production Underwriter at AFM's based in Johnston, Rhode Island. As a successful professional, Erin shares the importance of networking and how it can help athletes to grow their personal brand.
In this episode:
How recruiting has changed since Erin applied to Quinnipiac
What it was like to be the first college athlete to get recruited in her family
Why it is important to standout as an athlete
The importance of high school sports, club teams and camps
The growth of the Quinnipiac field hockey program, including the turf fields and stadium complex
Why it is important to meet more athletes at college to build your network
The advice for today’s student athletes about building a positive reputation
Using your athlete brand and a networking tool and talking point
The brand that Erin would have wanted to work with for NIL opportunities
Erin also talks about the importance of networking and how it can help athletes to grow their personal brand.
The people that Erin has relied on for advice in her career
How Erin got involved in field hockey coaching
The importance of preparing for life after sports
Why it is important to be the best version of yourself
Show links:
Erin Browne on Linkedin
Quinnipiac University
Op-ed in the Portland Press Herald about United States Women’s Soccer Team
Pliable Mission E50
Becca Main, Quinnipiac Field Hockey Coach
SEAAV Athletics
Pliable athlete Catie Boudiette
AFM
OBO Field Hockey Equipment
Women in Insurance
Stow Acres
Boston Marathon

Alyssa Bourque talks about choosing a college, NIL and more

In this edition of the Athlete Brand Advisor podcast, we’re talking with Pliable athlete Alyssa Bourque from Benton, Maine. Alyssa is a sophomore on the University of Vermont track and field team as a javelin thrower.
 
During the episode she talks about choosing a college, name, imagine and likeness opportunities. She also shares great advice about what it takes to be a division 1 athlete.
 
In this episode:
Why Alyssa chose the University of Vermont
Advice for finding the right college
Find out who she credits for her strong work-ethic
Alyssa talks about other athletes in her family, including her younger sister Kaylyn
The story behind why Alyssa tried javelin
How Alyssa views name, image and likeness opportunities, including the importance of networking. Alyssa is also an Athlete Mentor for younger athletes.
The creative donation she made using NIL to the Waterville Humane Society
Why Alyssa loves being a SEAAV brand ambassador
Find out the food Alyssa eats every day and her favorite ice cream
Advice for today’s college bound athletes
Links:
University of Vermont
Pliable athletes
Alyssa's Pliable athlete profile
Ben and Jerry's Ice Cream
Northeast Labs
Athlete Mentor
 

Advice for Female Athletes from Katie Krall, Development Coach with the Boston Red Sox

Today’s guest is Katie Krall, Development Coach with the Boston Red Sox. Krall is in her first season in uniform and coaches 1st base, integrates data into player plans, oversees advance scouting and pitch design for the Red Sox AA affiliate the Portland Sea Dogs. 
She spent two years with the Cincinnati Reds as a Baseball Operations Analyst developing and integrating new tools and technology to improve Baseball Operations decision making processes, provided comprehensive scouting coverage, and statistical request support to the front office. 
Krall also previously worked for a year and a half at Major League Baseball in the Commissioner’s Office in New York City. She was the first female chosen for MLB’s inaugural Diversity Fellowship program, an initiative designed to promote women and people of color into front office executive roles. At the Commissioner’s Office, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration.
In 2016, Krall planned the World Series Trophy Tour for the Chicago Cubs. The following summer, she was an Assistant General Manager in the Cape Cod Baseball League. She received her B.A. from Northwestern University and MBA from the University of Chicago Booth School of Business
In this episode:
Why her favorite athlete is Derek Jeter
Why she wears number 43
Katie talks about the advantage of growing up around baseball as a young child
The email that Katie received that inspired her role in diversity and fellowship program with Major League Baseball
Why Serena Williams and Billie Jean King, Megan Rapinoe are her favorite female athletes
Katie shares her Title IX story about “the girls who does the stats”
Advice for young girls and female athletes and why it is important to call out the mistreatment
An inspiring story about Katie shares her “Disney Princess moment” connecting with a young girl and the impression it made on her
Katie’s goals in the future of her career
The growth of baseball analytics and how she is a beneficiary of her time
How she is sharing baseball analytics and insight in-game information to players
Katie explains how about 70% of Sea Dogs players use baseball analytics
Katie shares her pandemic story and how she was pliable in her career
The role of video in baseball analytics, including showing players and pitchers exact release points
Katie’s advice for today’s athletes who want to play professional sports
Katie shares the best time for young kids to come meet her at a Sea Dogs game
Katie Krall takes a photo with female athletes after a Portland Sea Dogs game at Hadlock Field.
Show links:
The Life You Imagine: Life Lessons for Achieving Your Dreams
https://www.amazon.com/Life-You-Imagine-Lessons-Achieving/dp/0609807188/ref=asc_df_0609807188/?tag=hyprod-20&linkCode=df0&hvadid=312174487654&hvpos=&hvnetw=g&hvrand=15144140485110219579&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002628&hvtargid=pla-569506446429&psc=1
Northwestern
https://www.northwestern.edu/
 
University of Chicago Booth School of Business
https://www.chicagobooth.edu/
Boston Red Sox
https://www.mlb.com/redsox
Portland Sea Dogs
https://www.milb.com/portland
Richard Anderson
https://www.linkedin.com/in/richard-anderson-a9b445b2/
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
 
Connect with Katie
Katie Krall
https://www.linkedin.com/in/katie-krall-911170195/
 

Why personal branding has become more popular with athletes

In this episode, we’re talking about marketing and media results with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 1,000 business owners and entrepreneurs, helping them build their brand and strengthen their online presence.
When it comes to athletes and name, image and likeness opportunities, many of them start an entrepreneurial journey and start to market themselves and build their online presence, so this will be a great conversation for athletes to hear.
In this episode:
Lewis talks about the growth and popularity of personal branding
Why personal branding works really well for professional golfers
Why social media influencers are paying more attention to personal branding
Lewis talks about why more people are seeing the value in building their own personal brand
Greg talks about the opportunity for college athletes to leverage name, image and likeness opportunities
Lewis talks about his favorite athletes growing up in Australia
Greg and Lewis talk about the importance of storytelling in public relations
Lewis talks about what his business does and how he gets people in the media for free
Advice for people and business who want publicity
Show links
Boost Media Agency
www.boostmediaagency.com
Pliable Athlete Branding Playbook
https://www.pliablemarketing.com/athlete
Connect with Lewis
Instagram
@lewisschenk