The Athlete Brand Advisor Podcast

NIL opportunities and education for student athletes, featuring Dr. Eric J. Simeon

Our guest in this episode is Dr. Eric J. Simeon. He currently serves as a higher education consultant and researcher, as well as an agent advisor, and has worked in various aspects of higher education for 20 years. He has held multiple student affairs positions at diverse universities around the country, including in campus life, residence life, and as a mentor for student athletes at Power 5 conference universities.
He has been affiliated with urban and rural institutions of all sizes; multiple Minority Serving Institutions (MSIs); and has an expertise in diversity, equity, and inclusion, as well as NIL and sports marketing. Dr. Simeon earned his B.A and MSW from Stony Brook University in New York. He completed his PhD. in Higher Education Administration at The Pennsylvania State University, and also holds certifications in Negotiation & Conflict Management (U.S. Institute of Peace); Strategic Diversity Leadership (National Inclusive Excellence Leadership Academy); Higher Education Teaching and Curriculum (Harvard University’s Derek Bok Center for Teaching & Learning); in Sports Marketing (Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications); & in Name, Image, and Likeness (NIL) from Sports Management World Wide (SMWW).Along with his consulting Dr. Simeon also owns his own fan support and lifestyle apparel brand named Big Cat Nation Limited. He plans to use his various skills/understandings of education, consulting, sports marketing, and NIL to leverage Big Cat Nation as a means to offer NIL opportunities to athletes from his alma matter. Show links:
Pliable Athlete Branding: https://www.pliablemarketing.com/athlete
Educational presentations at high schools and colleges:https://pliablemarketing.com/presentations
Harbor Institute: www.theharborinstutute.com
Connect with Big Cat NationInstagram - @wearebigcatnation- https://www.instagram.com/wearebigcatnation/Twitter - @WeAreBCNation- https://twitter.com/home?lang=enFacebook - Big Cat Nation- https://www.facebook.com/profile.php?id=100085777717975www.wearebigcatntion.comwww.theharborinsitute.comGuest contact informationesimeon@theharborinstitute.com

NIL Legal Questions Answered by Sports and Business Attorney Joshua Frieser

Joshua M. Frieser, is a sports and business lawyer and Principal Attorney at Frieser Legal. His practice is focused on the representation of athletes, agents, entrepreneurs, start-ups, and small businesses. 
While working to solve the unique legal needs that they have, Josh represents athletes in internal disciplinary proceedings and NIL licensing agreements, as well as in related intellectual property and business planning matters. In addition to serving as counsel to college and professional athletes and agents, Josh represents sports industry start-ups and small businesses as primary outside counsel.
In this episode:
How Josh got into the sports business
Common questions from athletes related to NIL
NIL representation rules in different states
Why it's important to work with a registered marking agent in your state
Why athletes need to know their college’s uniform and logo use policy
Branded apparel and equipment for college and professional athletes
Questions about NIL activities during competition 
NIL deals, partnerships, contracts and post-game press conferences
The future of name, image and likeness for high school and college athletes, including uniform legislation 
What the NCAA hiring Charlie Baker as President means for the future of NIL and legislation
What high school athletes need to know about NIL
Show links:
Frieser Legal: https://frieserlegal.com/meet-josh/
Pliable Athlete Branding: https://www.pliablemarketing.com/athlete
Connect:
Follow Frieser Legal on Twitter at @JoshFrieser
Email Josh at josh@frieserlegal.com
 

What athletes can learn from sports broadcasters

In this episode, Greg Glynn talks with fellow hockey play-by-play broadcaster Mike Keeley from the Maine Mariners about a wide range of topics including, tips for athletes who want to build their brand and explore broadcasting as a career.
Michael Keeley has been the Media Relations and Broadcast Manager of the Maine Mariners since the team first began in 2018. He serves as the radio play-by-play announcer for the team in addition to handling most of the PR, communications, and media duties within the organization. Michael has been broadcasting sports for over 10 years, getting started with NCAA DIII hockey in 2009, as a freshman at SUNY Oswego. He received his B.A. in Broadcasting and Mass Communication from Oswego in 2013.
Prior to Maine, Michael spent four years working in the NAHL with the Keystone Ice Miners (Connellsville, PA) and Austin Bruins (Austin, MN) while also covering baseball for the Northwoods League's Rochester Honkers (Rochester, MN), where he was named “Announcer of the Year” in 2017.
What you'll hear from the podcast episode:
How Mike became a broadcaster
What Mike did to practice his play-by-play broadcasting
Why Mike chose SUNY-Oswego
How timing can be everything for a sports broadcaster
Why starting out as a color commentator can be helpful for your broadcasting career
Greg and Mike share a valuable lesson for aspirating broadcasters: to take your shot
How color commentary can help you become a better play-by-play broadcaster
The opportunity for athletes if they are injured to try sports broadcasting
Mike talks about the Mariners Coach’s Show
How to create your own play-by-play style
How networking as a broadcaster can help advance your career
How players can grow their athlete brand by getting to know the broadcaster
Why having and athlete profile can be a huge benefit for your future career
Why athletes in the ECHL should be thinking about building their brand to get a pro contract
Connect with Mike Keeley:
Twitter: @keeleymike (twitter)
Facebook: @MarinersOfMaine
Instagram: @MarinersOfMaine
Maine Mariners website
Mentioned in the podcast:
Eddie Olczyk
Darren Pang
Ray Farraro
Rick Jeanneret
Frank Fixaris
Doc Emerick
Dale Arnold
Joe Beninati
Tom Caron
Don Stevens

Paratriathlon athlete Steve Lovelace shares his inspirational athlete story

In this episode, we’re talking about the incredible athlete story of Steve Lovelace and what it takes to overcome incredible adversity and injury to become a paratriathlon pioneer.
In 1982, Steve was a healthy athletic college freshman ready to make my mark on the world. Little did he know that shortly after his fist year of college he would be involved in a near death accident that left him paralyzed below the waist.
Three years after his accident he went on to became the second-ever disabled athlete to complete a quarter Ironman triathlon. He became pioneer of triathlon/paratriathlon in 1986 when the sport of triathlon was in its infancy.
Due to his humble nature, Steve didn't share much from his endeavors back in the 80's because as a disabled athlete he feared that he would not be allowed to compete. He says there were very few disabled athletes to emulate, unlike today. Now Steve is one of them and shares how he blazed his own trail and nothing was going to stand in his way. 
In this episode:
Steve describes how he became paralyzed
He talks about what motivated him to recover and walk out of the hospital
What motivated him to become a paratriathlon athlete
Steve talks about how he has started to share his athlete story more using social media and his book
Why books are such a great way for athletes to build their athlete brand
Greg shares athlete branding advice for athletes who want to tell their story on social media
How Steve turned finishing in last place into his athlete story
Steve talks about the importance of goal setting
Greg share advice for how athlete's can get media coverage
Show links:
Mark Spitz
https://en.wikipedia.org/wiki/Mark_Spitz
USA Triathlon Foundation
http://usatriathlonfoundation.org/
University of Oklahoma
https://www.ou.edu/
Colin Cook
https://www.instagram.com/colinwesleycook/?hl=en
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Connect
Instagram: @splovelace Twitter: @sp_lovelaceliv2glf@gmail.com