The Athlete Brand Advisor Podcast

How to play in the PWHL featuring pro hockey agent, Krista Kerth

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with PWHL agent Krista Kerth to answer questions for female hockey players who are looking to play in the PWHL.
As a PWHL agent, Krista represents more than 25 women’s hockey players who are paving the way for the future generation of young girls. She is currently working with some of the top talent in the league, including Ella Shelton, Jincy Roese, Britta, Curl, Abbey Levy, Emily Brown, Lexie Adzija and more. Krista is proud to support these women who are living out their dreams representing who they truly are; passionate, talented, unique, and beautiful individuals. In this episode: - The growth of the PWHL, including where it started, how it's evolved, where it's going and upcoming expansion.
- How Krista does things differently than traditional professional sports agents.
- How NIL and personal branding can help female athletes during and after their hockey career.
- Getting ready for the runway, what you should be doing to prepare yourself for the PWHL draft.
- Greg and Krista talk about the passion they share for women's sports, including Pliable's #MissionE50, an initiative to always represent more than 50% female athletes.
Show links:
loraathletes.com
danbrands.company/
instagram.com/loraathletes/
instagram.com/danbrands.company/
PliableMarketing.com/e50
Margot Norehad
List of Pliable athletes
Contact information
Krista Kerth, PWHL agent
Krista@loraathletes.com
Greg Glynn, Founder & CEO of Pliable
PliableMarketing@gmail.com

Why Businesses Should Add NIL to Their Marketing Strategy

Greg Glynn, Founder & CEO of Pliable sits down with Dana Ammons, CEO of Value Growth Partners, a consultancy firm specializing in propelling businesses within the consumer goods and beauty industries.
Dana has consistently demonstrated his ability to navigate complex market landscapes and deliver substantial business results.
Before founding VGP, Dana amassed extensive experience in various executive roles, where he honed his skills in strategic planning, multicultural marketing, and team leadership. Notably recognized for his innovative approach, Dana received the prestigious P&G Triple Crown Award, highlighting his exceptional leadership and impact on business growth.
In this episode:
Dana shares his experiences with start-up businesses and large corporations
Why businesses should add name, image and likeness partnerships with athletes to their marketing strategy.
Greg and Dana share some of the keys for why NIL can be effective to reach the exact target audiences for any size business.
More about Value Growth Partners:
www.valugrowthpartners.com
@valugrowthpartners
Email Dana Ammons
dana@valugrowthpartners.com
More about Pliable:
www.pliablemarketing.com
@PliableMktg
Email Greg Glynn
PliableMarketing@gmail.com

Beyond NIL: Investing in Future Pro Athletes with Finlete

In this episode, host Greg Glynn, is joined by Rob Connolly is a seasoned entrepreneur and the dynamic co-founder and CEO of Finlete, a pioneering sports tech company based in San Diego, CA.
With an impressive track record of founding and scaling startups, Rob has not only led two companies to successful exits but has also cemented his reputation as a visionary leader in the sports technology arena. His extensive experience in sales and business development forms the backbone of his approach to building and growing innovative platforms.At the helm of Finlete, Rob is revolutionizing the way fans interact with high-potential athletes. Finlete stands out as a unique platform that empowers minor league baseball players by enabling them to sell a small percentage of their future earnings directly to fans. This model not only provides athletes with fair market value for their talents but also builds a strong community of supporters who share in the athletes' journey both emotionally and financially. Under Rob's leadership, Finlete is redefining athlete support and engagement, making it more than just a platform—it's a movement.Driven by a passion for empowering athletes and enhancing fan experiences, Rob's vision for Finlete is rooted in creating meaningful connections and ensuring athletes have the resources they need to excel on and off the field. His innovative approach and unwavering commitment to the sports community are what set Finlete apart in the competitive sports tech landscape.
In this episode:
What is Finlete?
How does Finlete work?
Athletes Finlete is working with
How can athletes get started with Finlete?
Who can invest in Finlete athletes?
Why Finlete is looking for brand ambassadors and new NIL opportunities
How to get in touch with Finlete.
Links:
Finlete.com
PliableMarketing.com
Guest contact information:
Rob Connolly
Rob@Finlete.com

How NIL lead to a book and bright future for a former baseball player

Host Greg Glynn sits down with Ryan Schachtner, a former college baseball player that turned a career and MLB dream ending injury into one of the fastest growing financial planning firms in the Southeast. While working with professional athletes, Ryan was encouraged to write a book to help guide future generations manage and keep their money. His book, The Foundation for Financial Excellence was released July, 2021 shortly after Name, Image and Likeness went live and quickly became an international best seller. 
 
Ryan quickly noticed that the athlete development space needed some disruption and co-founded Success Beyond Game Day. The focus of Success Beyond Game Day is to help athletes, while they continue to develop athletically, build a parallel path to maximize success in life after sports. Through a custom assessment, a neuroscience-based platform and an online education community they are able to create a unique and relevant development path for every athlete. Working with colleges and teams from DIII to Power 5, High School, NFL and international soccer clubs their goal is to impact 1 billion athletes. 
 
In this episode:
How Ryan started his baseball career
The shoulder injury that ended his baseball career
Ryan shares how he selected a college to play baseball
Why Ryan felt like he lost his identity after his athletic career was over
How the COVID-19 pandemic led to his book, Success Beyond Game Day
Why he credits name, image and likeness (NIL) court ruling for turning his book into an international best seller
Ryan talks about the challenges for athletes at the end their career
The importance of a parallel personality
Ryan’s recent experience at the NFL combine
Greg talks about personal branding and athlete branding and why it matters
What his program does to help athletes become more mature and focus on longevity
What Ryan thinks are the best opportunities for NIL
The definition of the true NIL and story behind Katie Shanahan
What Ryan is working on next, including working with the NFL 
The impact of the transfer portal on colleges and career development for athletes
Ryan’s advice for today’s college athletes
Links:
successbeyondgameday.com 
Social Media
@amust.win - instagram
https://www.linkedin.com/in/ryanschachtner/ 
Katie Shanahan: https://www.instagram.com/katieshanahannn/
Connect with Ryan:
ryan@successbeyondgameday.com 
About Pliable Marketing:
PliableMarketing.com