The Athlete Brand Advisor Podcast
The Athlete Brand Advisor Podcast with Greg Glynn features advice and interviews about name, image and likeness (NIL) opportunities for high school, college and professional athletes, including marketing ideas for athlete branding. Learn how marketing, public relations and broadcasting can grow your athlete brand. We also have special episodes to talk about recent news, events and anything in the world of sports.
Episodes
Tuesday Nov 29, 2022
Paratriathlon athlete Steve Lovelace shares his inspirational athlete story
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
In this episode, we’re talking about the incredible athlete story of Steve Lovelace and what it takes to overcome incredible adversity and injury to become a paratriathlon pioneer.
In 1982, Steve was a healthy athletic college freshman ready to make my mark on the world. Little did he know that shortly after his fist year of college he would be involved in a near death accident that left him paralyzed below the waist.
Three years after his accident he went on to became the second-ever disabled athlete to complete a quarter Ironman triathlon. He became pioneer of triathlon/paratriathlon in 1986 when the sport of triathlon was in its infancy.
Due to his humble nature, Steve didn't share much from his endeavors back in the 80's because as a disabled athlete he feared that he would not be allowed to compete. He says there were very few disabled athletes to emulate, unlike today. Now Steve is one of them and shares how he blazed his own trail and nothing was going to stand in his way.
In this episode:
Steve describes how he became paralyzed
He talks about what motivated him to recover and walk out of the hospital
What motivated him to become a paratriathlon athlete
Steve talks about how he has started to share his athlete story more using social media and his book
Why books are such a great way for athletes to build their athlete brand
Greg shares athlete branding advice for athletes who want to tell their story on social media
How Steve turned finishing in last place into his athlete story
Steve talks about the importance of goal setting
Greg share advice for how athlete's can get media coverage
Show links:
Mark Spitz
https://en.wikipedia.org/wiki/Mark_Spitz
USA Triathlon Foundation
http://usatriathlonfoundation.org/
University of Oklahoma
https://www.ou.edu/
Colin Cook
https://www.instagram.com/colinwesleycook/?hl=en
Pliable Athlete Branding
https://www.pliablemarketing.com/athlete
Connect
Instagram: @splovelace Twitter: @sp_lovelaceliv2glf@gmail.com
Friday Sep 23, 2022
Former Quinnipiac Field Hockey Player Talks NIL and Networking
Friday Sep 23, 2022
Friday Sep 23, 2022
In this edition of the Athlete Brand Advisor podcast, we’re talking with Erin Browne, former field hockey goalie at Quinnipiac University. Erin was standout goalie for the Bobcats from 2002-2006.
During the episode she reflects on her time at Quinnipiac. She also talks about new opportunities for college athletes related to their name, imagine and likeness.
Erin would have been the perfect person for NIL opportunities when we went to Quinnipiac together. She has an incredible personality and now has a wonderful family and successful career.
Today, Erin is a Production Underwriter at AFM's based in Johnston, Rhode Island. As a successful professional, Erin shares the importance of networking and how it can help athletes to grow their personal brand.
In this episode:
How recruiting has changed since Erin applied to Quinnipiac
What it was like to be the first college athlete to get recruited in her family
Why it is important to standout as an athlete
The importance of high school sports, club teams and camps
The growth of the Quinnipiac field hockey program, including the turf fields and stadium complex
Why it is important to meet more athletes at college to build your network
The advice for today’s student athletes about building a positive reputation
Using your athlete brand and a networking tool and talking point
The brand that Erin would have wanted to work with for NIL opportunities
Erin also talks about the importance of networking and how it can help athletes to grow their personal brand.
The people that Erin has relied on for advice in her career
How Erin got involved in field hockey coaching
The importance of preparing for life after sports
Why it is important to be the best version of yourself
Show links:
Erin Browne on Linkedin
Quinnipiac University
Op-ed in the Portland Press Herald about United States Women’s Soccer Team
Pliable Mission E50
Becca Main, Quinnipiac Field Hockey Coach
SEAAV Athletics
Pliable athlete Catie Boudiette
AFM
OBO Field Hockey Equipment
Women in Insurance
Stow Acres
Boston Marathon
Sunday Sep 18, 2022
Alyssa Bourque talks about choosing a college, NIL and more
Sunday Sep 18, 2022
Sunday Sep 18, 2022
In this edition of the Athlete Brand Advisor podcast, we’re talking with Pliable athlete Alyssa Bourque from Benton, Maine. Alyssa is a sophomore on the University of Vermont track and field team as a javelin thrower.
During the episode she talks about choosing a college, name, imagine and likeness opportunities. She also shares great advice about what it takes to be a division 1 athlete.
In this episode:
Why Alyssa chose the University of Vermont
Advice for finding the right college
Find out who she credits for her strong work-ethic
Alyssa talks about other athletes in her family, including her younger sister Kaylyn
The story behind why Alyssa tried javelin
How Alyssa views name, image and likeness opportunities, including the importance of networking. Alyssa is also an Athlete Mentor for younger athletes.
The creative donation she made using NIL to the Waterville Humane Society
Why Alyssa loves being a SEAAV brand ambassador
Find out the food Alyssa eats every day and her favorite ice cream
Advice for today’s college bound athletes
Links:
University of Vermont
Pliable athletes
Alyssa's Pliable athlete profile
Ben and Jerry's Ice Cream
Northeast Labs
Athlete Mentor
Monday Aug 15, 2022
Monday Aug 15, 2022
Today’s guest is Katie Krall, Development Coach with the Boston Red Sox. Krall is in her first season in uniform and coaches 1st base, integrates data into player plans, oversees advance scouting and pitch design for the Red Sox AA affiliate the Portland Sea Dogs.
She spent two years with the Cincinnati Reds as a Baseball Operations Analyst developing and integrating new tools and technology to improve Baseball Operations decision making processes, provided comprehensive scouting coverage, and statistical request support to the front office.
Krall also previously worked for a year and a half at Major League Baseball in the Commissioner’s Office in New York City. She was the first female chosen for MLB’s inaugural Diversity Fellowship program, an initiative designed to promote women and people of color into front office executive roles. At the Commissioner’s Office, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration.
In 2016, Krall planned the World Series Trophy Tour for the Chicago Cubs. The following summer, she was an Assistant General Manager in the Cape Cod Baseball League. She received her B.A. from Northwestern University and MBA from the University of Chicago Booth School of Business
In this episode:
Why her favorite athlete is Derek Jeter
Why she wears number 43
Katie talks about the advantage of growing up around baseball as a young child
The email that Katie received that inspired her role in diversity and fellowship program with Major League Baseball
Why Serena Williams and Billie Jean King, Megan Rapinoe are her favorite female athletes
Katie shares her Title IX story about “the girls who does the stats”
Advice for young girls and female athletes and why it is important to call out the mistreatment
An inspiring story about Katie shares her “Disney Princess moment” connecting with a young girl and the impression it made on her
Katie’s goals in the future of her career
The growth of baseball analytics and how she is a beneficiary of her time
How she is sharing baseball analytics and insight in-game information to players
Katie explains how about 70% of Sea Dogs players use baseball analytics
Katie shares her pandemic story and how she was pliable in her career
The role of video in baseball analytics, including showing players and pitchers exact release points
Katie’s advice for today’s athletes who want to play professional sports
Katie shares the best time for young kids to come meet her at a Sea Dogs game
Katie Krall takes a photo with female athletes after a Portland Sea Dogs game at Hadlock Field.
Show links:
The Life You Imagine: Life Lessons for Achieving Your Dreams
https://www.amazon.com/Life-You-Imagine-Lessons-Achieving/dp/0609807188/ref=asc_df_0609807188/?tag=hyprod-20&linkCode=df0&hvadid=312174487654&hvpos=&hvnetw=g&hvrand=15144140485110219579&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002628&hvtargid=pla-569506446429&psc=1
Northwestern
https://www.northwestern.edu/
University of Chicago Booth School of Business
https://www.chicagobooth.edu/
Boston Red Sox
https://www.mlb.com/redsox
Portland Sea Dogs
https://www.milb.com/portland
Richard Anderson
https://www.linkedin.com/in/richard-anderson-a9b445b2/
Pliable Athlete Branding
https://www.pliablemarketing.com/athlete
Connect with Katie
Katie Krall
https://www.linkedin.com/in/katie-krall-911170195/