The Athlete Brand Advisor Podcast

Why athletes who write a book have a stronger athlete brand, featuring author Dan Good

Today’s guest is author Dan Good. He is a longtime journalist and book ghostwriter. His biography of baseball star Ken Caminiti was published by Abrams Press in May and has been nominated for a Casey Award as one of the year's best baseball books.
He has worked with thought leaders and CEOs to ghostwrite more than a dozen books. His book ghostwriting projects have involved politics, leadership, tech, ethics, and disability inclusion.
Prior to book writing and ghostwriting, Dan was a news editor and reporter at outlets like the New York Daily News, New York Post, ABC News and NBC News.
In this episode:
Why writing is book is a great way for an athlete to build their athlete brand
Dan’s experience writing sports book 
How long it takes to write a book
How much it costs to pay a ghostwriter to write a book
Why journaling can help athletes write a successful book
The importance of creating a game plan for what the book will be about deciding on who is the intended audience
Dan defines what a “hook of a book” is and why it is important for selling the book
How value of writing a book goes beyond the profit from traditional book sales, including credibility and speaking engagements
The process of getting a book published
How to sell the book and why having a strong athlete brand and marketing platforms will help you get a publisher for your book
The impact of Amazon on book sales
The opportunities that come with self publishing
How to get paid for writing a book
How your book could cement you as an expert and make you newsworthy
Show links:
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Pliable athlete Alyssa Bourque: https://pliablemarketing.com/news/f/athlete-profile-alyssa-bourque-university-of-vermont?blogcategory=Athlete+profiles
Dan Good’s Substack Website
https://dangoodstuff.substack.com/
Connect with Dan Good
Twitter: @DGood73
Email: DGood73@gmail.com

NIL opportunities and education for student athletes, featuring Dr. Eric J. Simeon

Our guest in this episode is Dr. Eric J. Simeon. He currently serves as a higher education consultant and researcher, as well as an agent advisor, and has worked in various aspects of higher education for 20 years. He has held multiple student affairs positions at diverse universities around the country, including in campus life, residence life, and as a mentor for student athletes at Power 5 conference universities.
He has been affiliated with urban and rural institutions of all sizes; multiple Minority Serving Institutions (MSIs); and has an expertise in diversity, equity, and inclusion, as well as NIL and sports marketing. Dr. Simeon earned his B.A and MSW from Stony Brook University in New York. He completed his PhD. in Higher Education Administration at The Pennsylvania State University, and also holds certifications in Negotiation & Conflict Management (U.S. Institute of Peace); Strategic Diversity Leadership (National Inclusive Excellence Leadership Academy); Higher Education Teaching and Curriculum (Harvard University’s Derek Bok Center for Teaching & Learning); in Sports Marketing (Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications); & in Name, Image, and Likeness (NIL) from Sports Management World Wide (SMWW).Along with his consulting Dr. Simeon also owns his own fan support and lifestyle apparel brand named Big Cat Nation Limited. He plans to use his various skills/understandings of education, consulting, sports marketing, and NIL to leverage Big Cat Nation as a means to offer NIL opportunities to athletes from his alma matter. Show links:
Pliable Athlete Branding: https://www.pliablemarketing.com/athlete
Educational presentations at high schools and colleges:https://pliablemarketing.com/presentations
Harbor Institute: www.theharborinstutute.com
Connect with Big Cat NationInstagram - @wearebigcatnation- https://www.instagram.com/wearebigcatnation/Twitter - @WeAreBCNation- https://twitter.com/home?lang=enFacebook - Big Cat Nation- https://www.facebook.com/profile.php?id=100085777717975www.wearebigcatntion.comwww.theharborinsitute.comGuest contact informationesimeon@theharborinstitute.com

NIL Legal Questions Answered by Sports and Business Attorney Joshua Frieser

Joshua M. Frieser, is a sports and business lawyer and Principal Attorney at Frieser Legal. His practice is focused on the representation of athletes, agents, entrepreneurs, start-ups, and small businesses. 
While working to solve the unique legal needs that they have, Josh represents athletes in internal disciplinary proceedings and NIL licensing agreements, as well as in related intellectual property and business planning matters. In addition to serving as counsel to college and professional athletes and agents, Josh represents sports industry start-ups and small businesses as primary outside counsel.
In this episode:
How Josh got into the sports business
Common questions from athletes related to NIL
NIL representation rules in different states
Why it's important to work with a registered marking agent in your state
Why athletes need to know their college’s uniform and logo use policy
Branded apparel and equipment for college and professional athletes
Questions about NIL activities during competition 
NIL deals, partnerships, contracts and post-game press conferences
The future of name, image and likeness for high school and college athletes, including uniform legislation 
What the NCAA hiring Charlie Baker as President means for the future of NIL and legislation
What high school athletes need to know about NIL
Show links:
Frieser Legal: https://frieserlegal.com/meet-josh/
Pliable Athlete Branding: https://www.pliablemarketing.com/athlete
Connect:
Follow Frieser Legal on Twitter at @JoshFrieser
Email Josh at josh@frieserlegal.com
 

What athletes can learn from sports broadcasters

In this episode, Greg Glynn talks with fellow hockey play-by-play broadcaster Mike Keeley from the Maine Mariners about a wide range of topics including, tips for athletes who want to build their brand and explore broadcasting as a career.
Michael Keeley has been the Media Relations and Broadcast Manager of the Maine Mariners since the team first began in 2018. He serves as the radio play-by-play announcer for the team in addition to handling most of the PR, communications, and media duties within the organization. Michael has been broadcasting sports for over 10 years, getting started with NCAA DIII hockey in 2009, as a freshman at SUNY Oswego. He received his B.A. in Broadcasting and Mass Communication from Oswego in 2013.
Prior to Maine, Michael spent four years working in the NAHL with the Keystone Ice Miners (Connellsville, PA) and Austin Bruins (Austin, MN) while also covering baseball for the Northwoods League's Rochester Honkers (Rochester, MN), where he was named “Announcer of the Year” in 2017.
What you'll hear from the podcast episode:
How Mike became a broadcaster
What Mike did to practice his play-by-play broadcasting
Why Mike chose SUNY-Oswego
How timing can be everything for a sports broadcaster
Why starting out as a color commentator can be helpful for your broadcasting career
Greg and Mike share a valuable lesson for aspirating broadcasters: to take your shot
How color commentary can help you become a better play-by-play broadcaster
The opportunity for athletes if they are injured to try sports broadcasting
Mike talks about the Mariners Coach’s Show
How to create your own play-by-play style
How networking as a broadcaster can help advance your career
How players can grow their athlete brand by getting to know the broadcaster
Why having and athlete profile can be a huge benefit for your future career
Why athletes in the ECHL should be thinking about building their brand to get a pro contract
Connect with Mike Keeley:
Twitter: @keeleymike (twitter)
Facebook: @MarinersOfMaine
Instagram: @MarinersOfMaine
Maine Mariners website
Mentioned in the podcast:
Eddie Olczyk
Darren Pang
Ray Farraro
Rick Jeanneret
Frank Fixaris
Doc Emerick
Dale Arnold
Joe Beninati
Tom Caron
Don Stevens