The Athlete Brand Advisor Podcast

Athlete Branding Advice from Gordie Gronkowski, Jr.

In this episode, Greg Glynn, founder & CEO of Pliable talks with Gordie Gronkowski, Jr. about advice for high school, college and professional athletes about athlete branding and networking.
Gordie grew up in Buffalo, New York and played several sports, but eventually focused on his baseball career and played professionally. Gornkowski has has built his athlete brand around family, fitness and fun. Gronk Fitness ranks among the top 3 distributors of fitness equipment in the United States.
Topics included in this episode:
Comparing yourself to your competition
Why his brother Rob Gronkowski transferred in college
How Gordie had to walk on to play on his college baseball team
What life lessons he learned growing up with his brothers
What is takes to have a strong athlete brand
Having a business mindset related to name, image and likeness, including networking
How playing minor league sports made him a better person
Why employers are looking at social media before resumes
About the Gronk Fitness brand
How Chris Gronkowski grew the Ice Shaker brand with an appearance on Shark Tank
How Rob Gronkowski has lived on his endorsement deals
The importance for financial literacy for athletes
Why Gordie has invested in growth of Pickleball and Tall Ship in Boston
Why Gordie suggests working out in the morning
How Gronk Fitness has helped set up several gyms and facilities in the northeast including, Maine
Gronk Fitness products: https://www.gronkfitnessproducts.com/
Ice Shaker: https://www.iceshaker.com/
Gronk Beach event: https://gronkbeach.com/
Connect with Gordie:
Instagram: https://www.instagram.com/gordiegronk/?hl=en
Facebook: https://www.facebook.com/GronkFitness/
Gordie’s LinkedIn: https://www.linkedin.com/in/gordongronkowski/
Gronk Fitness on LinkedIn: https://www.linkedin.com/company/gronk-fitness/

The Importance of Positivity with Author Neil Rogers

In this episode we're talking with Neil Rogers, owner and VP of Marketing & Sales at Rogers Marketing, winner of several Multi Million Dollar Sales awards, the Velocity Award for growth, and Heavy Hitter Awards for large accounts. 
Neil shares his perspective on postitivity and how it can help athletes and young professionals get ahead in life.
Neil and his wife Lori are the creators/owners of the Positive Activity Process, using scientifically proven activities to increase the quality of life and business through creativity, optimism, and positivity. The two entrepreneurs started the non-profit PASE (Parents Assisting Special Educators) and PASE After 21 for special needs adults.
Bar Tips is his first published book, drawing on the lessons learned during his years as a bartender that Neil has applied for success in sales. Learn more at: https://www.positiveactivity.net/.
About his book and business: Book website positiveactivity.net and promo business website rogmark.net
Connect with Neil:
Instagram: https://www.instagram.com/authorneilrogers/TikTok: https://www.tiktok.com/@authorneilrogersFacebook: https://www.facebook.com/authorneilrogersYouTube: https://www.youtube.com/channel/UC6C_rB34QvfPpZkB67fzkqQLinkedIn: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22/

Talking Athlete Trademarks with Attorney Justin Clark

In this episode, we’re talking about athlete branding and specificlaly athlete trademarks. There are some really important things that athletes should do to protect their rights as an athlete for their name, image and likeness.
Today’s guest is Justin Clark, Managing Attorney at Clark Law Firm, PLLC. Justin has more than a decade of experience in trademark law. He assists businesses in identifying opportunities for brand protection and enforcement to build significant value for the business. His focus includes trademark identification, registration, development, and value-enhancement. From the beginning stages of brand selection through the roll-out of sophisticated licensing programs, he can guide a business through every step of the trademark process.
Justin is an amateur athlete that loves snowboarding, ice hockey, and weightlifting. He played ice hockey in high school and college, but these days he is more of a weekend warrior. When he is not in the office, you can find him in his home gym finding the perfect compound exercises and trying not to deflate a slam ball by throwing it too hard.
In this episode:
How Justin got into the business as a trademark attorney.
The importance of law school and how he grew his experience and portfolio.
Why Justin loves owning his own firm.
Why athletes are using trademarks to protect their athlete brand.
How sports trademarks started in the 1970s.
Trademarking a touchdown celebration.
Merchandise your licensable value.
How to get a trademark and who owns it.
Can your gym or trainer use your name, image and likeness to market their memberships?
Why putting your name on goods and services can monetize your brand and protect your name, image and likeness.
The importance of the first amendment related to name, image and likeness.
Why you should trademark your athlete logo.
Cost of trademarks
Advice for athletes who want to build their athlete brand.
Show links:
J Clark Law Firm
www.jclarklawfirm.com
Pliable's Athlete Branding Playbook
Pliablemarketing.com/athlete
 

Why athletes who write a book have a stronger athlete brand, featuring author Dan Good

Today’s guest is author Dan Good. He is a longtime journalist and book ghostwriter. His biography of baseball star Ken Caminiti was published by Abrams Press in May and has been nominated for a Casey Award as one of the year's best baseball books.
He has worked with thought leaders and CEOs to ghostwrite more than a dozen books. His book ghostwriting projects have involved politics, leadership, tech, ethics, and disability inclusion.
Prior to book writing and ghostwriting, Dan was a news editor and reporter at outlets like the New York Daily News, New York Post, ABC News and NBC News.
In this episode:
Why writing is book is a great way for an athlete to build their athlete brand
Dan’s experience writing sports book 
How long it takes to write a book
How much it costs to pay a ghostwriter to write a book
Why journaling can help athletes write a successful book
The importance of creating a game plan for what the book will be about deciding on who is the intended audience
Dan defines what a “hook of a book” is and why it is important for selling the book
How value of writing a book goes beyond the profit from traditional book sales, including credibility and speaking engagements
The process of getting a book published
How to sell the book and why having a strong athlete brand and marketing platforms will help you get a publisher for your book
The impact of Amazon on book sales
The opportunities that come with self publishing
How to get paid for writing a book
How your book could cement you as an expert and make you newsworthy
Show links:
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Pliable athlete Alyssa Bourque: https://pliablemarketing.com/news/f/athlete-profile-alyssa-bourque-university-of-vermont?blogcategory=Athlete+profiles
Dan Good’s Substack Website
https://dangoodstuff.substack.com/
Connect with Dan Good
Twitter: @DGood73
Email: DGood73@gmail.com