The Athlete Brand Advisor Podcast

Name, image and likeness opportunities and what's next

Today’s guest is Darren Heitner, the Founder of Heitner Legal, P.L.L.C., an adjunct professor of Sports Law at the University of Florida Levin College of Law, an adjunct professor of NIL at the University of Miami School of Law, a certified arbitrator with the American Arbitration Association, and author of many books published by the American Bar Association (How to Play the Game: What Every Sports Attorney Needs to Know). He has many articles published in Forbes, Inc. Magazine, and Above the Law.
Heitner has been referred to as one of the foremost experts on name, image, and likeness (NIL) by The Wall Street Journal, USA TODAY, and On3, a power player in NIL deals by Action Network.
In this episode:
How Darren got started in the NIL industry
Advice for athletes about contracts
How he helped Haley and Hanna Cavinder get their first NIL partnership
The impact of collectives and what could happen if athletes are deemed employees
Why athletes need to be careful about using their school logos and marks 
What Darren sees as the future for NIL
 
 

The Path to Professional Football for Jenna Berens

In this episode, host Greg Glynn catches up with Jenna Berens, a professional football player for the Maine Mayhem. The conversation includes the path that Jenna took to play college basketball at Bates College and how she turned that into an opportunity to play professional football.
Jenna's story is a great example about how she used her career as an athlete to explore new opportunities on and off the basketball court, and football field!
In this episode:
Getting recruited to play college basketball
The appreciation she has for her dad helping her in the recruiting process
Tips for athletes who are getting recruited and how to use your network of teammates and coaches to help with decisions
Why Jenna chose to play basketball at Bates College
Jenna explains what happens on an official college visit 
Jenna reflects on the opportunity to go to the NCAA basketball tournament
How Jenna became a CrossFit instructor
Jenna's path to women's professional football
How the team is funded and why they need sponsors
Links:
Bates College
Maine Mayhem Football Team
Pliable's MissionE50
Connect with Jenna:
Instagram: the_jenna_berens
Email: jmberens2001@gmail.com

Howard Halen talks about health, wellness and NIL partnerships

Today’s guest is Howard Halen, Inventor & CEO Genesis Performance. As one of Los Angeles’ most sought-after personal private trainers and fitness experts, Howard Halen has, over the past 25 years, been driven by a singular passion: helping people reach their individual fitness goals, achieve optimal health and transform their individual needs and desires into positive lifestyle choices and enduring self-commitments.
The HNS System was created out of what Howard saw as a growing necessity for both himself and his many clients. Developed, tested and perfected over the past five years, the system is an inventive response to his increasing frustration with the use of traditional foam rollers without support, which put extreme stress on the body’s core muscles. The system’s head and neck support allows those muscles to relax. The combination of the HNS System, foam roller and body weight enables the cylinder shape of the foam roller to perform penetrating deep massage that promotes self-myofascial release. Howard’s clients have been using the system for everything from physical therapy for lumbar and hip injuries to simple warm ups and cool down periods. The HNS System’s official marketing tagline is “Bringing Head and Neck Support to Foam Rolling” – but Howard adds, “Wherever there’s a foam roller, there needs be an HNS with it.”
Show links:
Genesisperformance.com
Social Media accounts:
Instagram: genesisperformancehns
Contact the guest:
833-436-7373 ext 1
Howardh@genesisperformance.com
Send a DM to @genesisperformancehns Instagram

How to use your name, image and likeness to create a nonprofit

In this episode, host Greg Glynn sits down with Neil Golson, Head of Commercialization at Ribbon about how athletes can build their athlete brand through fundraising.
Neil talks about Ribbon and how the company is transforming fundraising
Neil talks about his branding and marketing experience with major brands, like Coca-Cola and Tesla
Why social media is changing fundraising forever
The importance of engagement related to marketing
The definition of a fiscal sponsorship and how it works
How Ribbon helped Pliable athlete Sadie Armstrong start her nonprofit that benefits young softball players.
Why nonprofits should be part of your athlete brand
Neil talks about why professional athletes are using Ribbon
How Sadie connected with Imprint, which helps entertainers and athletes start a nonprofit
Examples of companies who are using side cart charities
How the process works to get set up with Ribbon
Episode Links
Ribbon website:
https://getribbon.org/
Facebook:
https://www.facebook.com/ChooseRibbon
LinkedIn:
https://www.linkedin.com/company/getribbon/
Pliable athlete Sadie Armstrong:
https://pliablemarketing.com/news/f/sadie-armstrong-softball-portland-high-school