The Athlete Brand Advisor Podcast

Finding Success Beyond Game Day with Samantha Card

In this episode, host Greg Glynn sits down with Samantha Card, a former NCAA Division 1 softball player, MBA graduate gone Fortune 100 company trail blazer, Amazon Best Seller and “level up” expert.She epitomizes the athlete who has “hit it out of the park” when she transitioned from her sports career.Samantha passionately crystallized her abilities, curated her knowledge, capitalized her assets and catapulted her athletic career finale into a mega corporate and life success before the age of 33.Samantha, once referred to as “Sammi from Miami”, is on a global mission to teach athletes, coaches and administrations how to develop a proactive championship routine from Day 1 that can be leveraged beyond game day. Sam prepares athletes to win in all aspects of lifeby identifying opportunities, taking action, and applying the life tools gained in competitive sports to business success.
Topics include:
Why Sam started playing softball 
The importance of having a mentor
How Samantha Card transitioned from athlete to entrepreneur
The importance of failing
Sam’s identity crisis after her sports career
How athletes can use their leadership to get ahead in their career
Why it is important to connect with experts in your industry
The importance of finding a legacy and giving back
Why Sam loves helping athletes, including helping athletes with mental health
The importance of finding your why
Greg shares the story behind Hannah Dukeman and Emma Eubank’s cleats to cure cancer
The reasons why Sam wrote her book, “Success Beyond Game Day”
How people can work with Sam and her company at Success Beyond Game Day
How Sam uses AI and and technology to help athletes
Why athlete branding matters for high school, college, pro athletes
The cost of mind labs and the program for individuals and teams
Defining your authentic self and why that is important for NIL
What is next for Sam and her business, including corporate athleticism
Advice for today’s college athletes; what is the why behind the you?
The story behind how Natalie Beaudoin stepped up to support her community in Lewiston after the mass shooting.
Links:
Successbeyondgameday.com

Name, image and likeness opportunities and what's next

Today’s guest is Darren Heitner, the Founder of Heitner Legal, P.L.L.C., an adjunct professor of Sports Law at the University of Florida Levin College of Law, an adjunct professor of NIL at the University of Miami School of Law, a certified arbitrator with the American Arbitration Association, and author of many books published by the American Bar Association (How to Play the Game: What Every Sports Attorney Needs to Know). He has many articles published in Forbes, Inc. Magazine, and Above the Law.
Heitner has been referred to as one of the foremost experts on name, image, and likeness (NIL) by The Wall Street Journal, USA TODAY, and On3, a power player in NIL deals by Action Network.
In this episode:
How Darren got started in the NIL industry
Advice for athletes about contracts
How he helped Haley and Hanna Cavinder get their first NIL partnership
The impact of collectives and what could happen if athletes are deemed employees
Why athletes need to be careful about using their school logos and marks 
What Darren sees as the future for NIL
 
 

The Path to Professional Football for Jenna Berens

In this episode, host Greg Glynn catches up with Jenna Berens, a professional football player for the Maine Mayhem. The conversation includes the path that Jenna took to play college basketball at Bates College and how she turned that into an opportunity to play professional football.
Jenna's story is a great example about how she used her career as an athlete to explore new opportunities on and off the basketball court, and football field!
In this episode:
Getting recruited to play college basketball
The appreciation she has for her dad helping her in the recruiting process
Tips for athletes who are getting recruited and how to use your network of teammates and coaches to help with decisions
Why Jenna chose to play basketball at Bates College
Jenna explains what happens on an official college visit 
Jenna reflects on the opportunity to go to the NCAA basketball tournament
How Jenna became a CrossFit instructor
Jenna's path to women's professional football
How the team is funded and why they need sponsors
Links:
Bates College
Maine Mayhem Football Team
Pliable's MissionE50
Connect with Jenna:
Instagram: the_jenna_berens
Email: jmberens2001@gmail.com

Howard Halen talks about health, wellness and NIL partnerships

Today’s guest is Howard Halen, Inventor & CEO Genesis Performance. As one of Los Angeles’ most sought-after personal private trainers and fitness experts, Howard Halen has, over the past 25 years, been driven by a singular passion: helping people reach their individual fitness goals, achieve optimal health and transform their individual needs and desires into positive lifestyle choices and enduring self-commitments.
The HNS System was created out of what Howard saw as a growing necessity for both himself and his many clients. Developed, tested and perfected over the past five years, the system is an inventive response to his increasing frustration with the use of traditional foam rollers without support, which put extreme stress on the body’s core muscles. The system’s head and neck support allows those muscles to relax. The combination of the HNS System, foam roller and body weight enables the cylinder shape of the foam roller to perform penetrating deep massage that promotes self-myofascial release. Howard’s clients have been using the system for everything from physical therapy for lumbar and hip injuries to simple warm ups and cool down periods. The HNS System’s official marketing tagline is “Bringing Head and Neck Support to Foam Rolling” – but Howard adds, “Wherever there’s a foam roller, there needs be an HNS with it.”
Show links:
Genesisperformance.com
Social Media accounts:
Instagram: genesisperformancehns
Contact the guest:
833-436-7373 ext 1
Howardh@genesisperformance.com
Send a DM to @genesisperformancehns Instagram