The Athlete Brand Advisor Podcast

Advice for high school tennis players who want to play tennis in college

In this episode, Greg Glynn talks one-on-one with Erin Reeves, former Division 1 college tennis player and head coach of the women's tennis team at Colby College.  
Erin shares her insights and experiences with athletes and parents who are wondering about the recruiting process.
In this episode:
How long your tennis college recruiting video should be
What to write in an email to college coaches
What not to do during the recruiting process
Advice for young tennis players and their parents about the college recruiting process
Erin's thoughts on the growth of women's sports
Show links:
Colby College 
Erin Reeves bio
Colby College women's tennis on Instagram
 

How to play in the PWHL featuring pro hockey agent, Krista Kerth

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with PWHL agent Krista Kerth to answer questions for female hockey players who are looking to play in the PWHL.
As a PWHL agent, Krista represents more than 25 women’s hockey players who are paving the way for the future generation of young girls. She is currently working with some of the top talent in the league, including Ella Shelton, Jincy Roese, Britta, Curl, Abbey Levy, Emily Brown, Lexie Adzija and more. Krista is proud to support these women who are living out their dreams representing who they truly are; passionate, talented, unique, and beautiful individuals. In this episode: - The growth of the PWHL, including where it started, how it's evolved, where it's going and upcoming expansion.
- How Krista does things differently than traditional professional sports agents.
- How NIL and personal branding can help female athletes during and after their hockey career.
- Getting ready for the runway, what you should be doing to prepare yourself for the PWHL draft.
- Greg and Krista talk about the passion they share for women's sports, including Pliable's #MissionE50, an initiative to always represent more than 50% female athletes.
Show links:
loraathletes.com
danbrands.company/
instagram.com/loraathletes/
instagram.com/danbrands.company/
PliableMarketing.com/e50
Margot Norehad
List of Pliable athletes
Contact information
Krista Kerth, PWHL agent
Krista@loraathletes.com
Greg Glynn, Founder & CEO of Pliable
PliableMarketing@gmail.com

Why Businesses Should Add NIL to Their Marketing Strategy

Greg Glynn, Founder & CEO of Pliable sits down with Dana Ammons, CEO of Value Growth Partners, a consultancy firm specializing in propelling businesses within the consumer goods and beauty industries.
Dana has consistently demonstrated his ability to navigate complex market landscapes and deliver substantial business results.
Before founding VGP, Dana amassed extensive experience in various executive roles, where he honed his skills in strategic planning, multicultural marketing, and team leadership. Notably recognized for his innovative approach, Dana received the prestigious P&G Triple Crown Award, highlighting his exceptional leadership and impact on business growth.
In this episode:
Dana shares his experiences with start-up businesses and large corporations
Why businesses should add name, image and likeness partnerships with athletes to their marketing strategy.
Greg and Dana share some of the keys for why NIL can be effective to reach the exact target audiences for any size business.
More about Value Growth Partners:
www.valugrowthpartners.com
@valugrowthpartners
Email Dana Ammons
dana@valugrowthpartners.com
More about Pliable:
www.pliablemarketing.com
@PliableMktg
Email Greg Glynn
PliableMarketing@gmail.com

Beyond NIL: Investing in Future Pro Athletes with Finlete

In this episode, host Greg Glynn, is joined by Rob Connolly is a seasoned entrepreneur and the dynamic co-founder and CEO of Finlete, a pioneering sports tech company based in San Diego, CA.
With an impressive track record of founding and scaling startups, Rob has not only led two companies to successful exits but has also cemented his reputation as a visionary leader in the sports technology arena. His extensive experience in sales and business development forms the backbone of his approach to building and growing innovative platforms.At the helm of Finlete, Rob is revolutionizing the way fans interact with high-potential athletes. Finlete stands out as a unique platform that empowers minor league baseball players by enabling them to sell a small percentage of their future earnings directly to fans. This model not only provides athletes with fair market value for their talents but also builds a strong community of supporters who share in the athletes' journey both emotionally and financially. Under Rob's leadership, Finlete is redefining athlete support and engagement, making it more than just a platform—it's a movement.Driven by a passion for empowering athletes and enhancing fan experiences, Rob's vision for Finlete is rooted in creating meaningful connections and ensuring athletes have the resources they need to excel on and off the field. His innovative approach and unwavering commitment to the sports community are what set Finlete apart in the competitive sports tech landscape.
In this episode:
What is Finlete?
How does Finlete work?
Athletes Finlete is working with
How can athletes get started with Finlete?
Who can invest in Finlete athletes?
Why Finlete is looking for brand ambassadors and new NIL opportunities
How to get in touch with Finlete.
Links:
Finlete.com
PliableMarketing.com
Guest contact information:
Rob Connolly
Rob@Finlete.com