The Athlete Brand Advisor Podcast

How to Become an Olympic Athlete with Olympian Jarrod Shoemaker

In episode 8, we’re talking about advice for Olympic athletes and what it takes to be an Olympian. 
Today’s guest is Jarrod Shoemaker, Olympian, Professional Triathlete. I know Jarrod from growing up together in Sudbury, Massachusetts where we played baseball together. While we both enjoyed baseball, Jarrod found success beyond baseball, he became a professional triathlete and Olympian.
Here is a 2008 US Olympian, 2005 ITU Under 23 World Champion, 2009 ITU Duathlon World Champion, 2005-2016 USA Triathlon National Team Athlete, 3x US National Champion. He has used his athlete brand to enter the financial industry. 
In this episode:
Jarrod’s favorite athlete growing up and why
How Jarrod’s running career started
Jarrod credits a lot of his success to his coaches and why it takes a village to make it to the Olympics
Jarrod reflects on his time at Lincoln-Sudbury Regional High School and Dartmouth College
The different types of pressure that athletes face
Why it is important to keep things fun
What might surprise you about being an Olympian
Why it’s important to align with sponsors that align with your authentic brand
The value of media training for athletes
How a newspaper article from 12 years ago can become relevant again because of COVID-19
Why it is important to capitalize on your marketability during your career and leverage it after
Name, image and likeness expansion and what it might mean for future Olympians
Leveraging your athlete brand on a local level
Jarrod gives a lot of credit to Simone Biles and Michael Phelps stepping up and calling attention to the importance of mental health
Why Jarrod almost missed closing ceremonies because his body maxed out
Why Jarrod missed the 2012 Olympics and why you need a good support system
The importance of a sports psychologist
How Jarrod used his athlete brand to get into the financial industry
The importance of setting goals for life after sports
When an athlete should talk to a financial advisor
Jarrod’s advice for athletes who want to participate in the Olympics 
Show links:
Profile on Team USA Website
https://www.teamusa.org/usa-triathlon/athletes/jarrod-shoemaker
Jarrod Shoemaker’s profile on Wikipedia
https://en.wikipedia.org/wiki/Jarrod_Shoemaker
Yury Klimovitskyhttps://www.linkedin.com/in/yury-klimovitsky-32848b18
Pliable Media Training for Athletes
https://pliablemarketing.com/media-training
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Connect
www.jarrodshoemaker.com
Facebook: Jarrod Shoemaker

Evaluating the 32 NFL Logos with a 10-Year-Old

In episode 7, we’re talking about branding and the 32 NFL logos with Kelsey Glynn, Business Advisor for Pliable. Kelsey is loves watching NFL football and loves talking about branding and marketing. 
When thinking about branding and logo development, a 10-year-old has a unique perspective and will tell it like it is. My conversation with her is also a good reminder that sometimes when it comes to a logo, simple is better.
In this episode:
Use this link to follow along as we evaluate the 32 NFL team logos in alphabetical order
The history behind the New Orleans Saints logo
Why the Cleveland Browns are called the Browns
Why Kelsey really likes the Chargers logo
What Greg likes the Patriots logo
Greg and Kelsey debate the fade in the Los Angeles Rams logo
How Kelsey feels about the New York Giants and New York Jets playing in New Jersey
Show links:
32 NFL team logos website
https://www.nfl.com/teams/

Award Winning Advice for High School Athletes

In this episode we’re talking about high school athletes and the Gaziano Awards. Athletes can build their athlete brand by applying for awards and scholarships, at the same time they can learn a lot about themselves going through the process. Part of the process involves starting to discover who you are and who you want to be; sharing your athlete brand story. 
Today’s guest on The Athlete Brand Advisor Podcast is Luke Libby, former high school football player and Gaziano Award Winner. I first met Luke when he was at Thornton Academy and he won the Gaziano Award in 2011. Luke and I talk about advice for high school athletes and how high school athletes need more media training and skills to make themselves more marketable.
In this episode:
The story behind the Gaziano Awards
Why high school athletes should push themselves to start building their brand story and discovering who they are as a person
Why high school athletes need to remember where they came from
The opportunity for high school athletes to market themselves through media interviews
Luke talks about the importance of media training for high school athletes
Why first impressions matter for high school athletes and how the interviews can build confidence
Luke explains how to handle your nerves and why it is so important to listen and breath during a media interview
Luke’s tough decision to not play college sports
Find out who inspired Luke in 7th grade to become dentist
Advice for student athletes about how you are always being watched and this is an opportunity to build your athlete brand and engage with your community
Luke’s time at Thornton Academy and how that helped him build his network
Why it is important to be pliable when a plan doesn’t work out and how to adjust and handle change
Advice for high school athletes who want to play sports in college or grow their career
Tips for college athletes applying to colleges
Show links:
Gaziano Awardshttps://www.gazianolinemanawards.org/
Flashback: Luke’s first media interview in after winning the Gaziano Awards in 2011
https://www.youtube.com/watch?v=Ju8qyVNsNfE
About Frank Gaziano
https://gazianolinemanawards.org/learn.asp?cat=1842
Thornton Academy
https://www.thorntonacademy.org/
University of New England
https://www.une.edu/
Saco River Dentistry
https://www.sacoriverdentistry.com/about/
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
 
Connect with Luke Libby
Facebook: Luke Libby
Email: TheGazianoAwards@gmail.com

Stanley Cup Champion Talks about Athlete Development and Transitioning

In episode 5, we’re talking about transition. For athletes, the decision to stop playing their favorite sport whether after high school, college or a professional career can be a difficult, but it's also a big opportunity.
Today’s guest on The Athlete Brand Advisor Podcast is Drew Miller, former NHL player and Stanley Cup Champion with the Anaheim Ducks. Drew and I spent time together when I was a broadcaster for the Portland Pirates in the American Hockey League. He also attended Michigan State to play division 1 ice hockey for the Spartans, just like his older brother, Ryan Miller, who also played in the NHL and for Team USA. Ryan is now the current assistant coach of Team USA.
In this episode:
Drew’s relationship with his brother and former NHL goalie Ryan Miller
Playing college hockey at Michigan State and how Drew built his own athlete brand following his brother, Ryan Miller, a Hobey Baker Award winner
A funny story from Drew about when he got called up when he was at a grocery store in Portland, Maine
Transitioning out of sports, while keeping a hockey mentality and using the skills as an athlete in his role as an insurance agent
The importance of relationships and building your network
How to use your athlete brand to separate yourself from the competition in sports, but also in you future career to get employed
Drew talks about his athlete brand and why he thinks it is so  important to follow up with people
The importance of having a team around you and trusted advisors for building your athlete brand
Show links:
KIG Insurance
https://www.getkig.com/
Pliable Athlete Branding 
https://www.pliablemarketing.com/athlete
Michigan State Spartans Website
https://msuspartans.com/
Drew Miller on Hockey Database
https://www.hockeydb.com/ihdb/stats/pdisplay.php?pid=69845
Ryan Miller on Hockey Database
https://www.hockeydb.com/ihdb/stats/pdisplay.php?pid=45065
Anaheim Ducks
https://www.nhl.com/ducks
Detroit Red Wings
https://www.nhl.com/redwings
Barbara Bush Children’s Hospital
https://www.mainehealth.org/Barbara-Bush-Childrens-Hospital
Connect with Drew Miller
http://drewmillerkig.com/
Facebook: Drew Miller Insurance
Email: drewm@getkig.com