Monday Jul 11, 2022
Why personal branding has become more popular with athletes
In this episode, we’re talking about marketing and media results with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 1,000 business owners and entrepreneurs, helping them build their brand and strengthen their online presence.
When it comes to athletes and name, image and likeness opportunities, many of them start an entrepreneurial journey and start to market themselves and build their online presence, so this will be a great conversation for athletes to hear.
In this episode:
- Lewis talks about the growth and popularity of personal branding
- Why personal branding works really well for professional golfers
- Why social media influencers are paying more attention to personal branding
- Lewis talks about why more people are seeing the value in building their own personal brand
- Greg talks about the opportunity for college athletes to leverage name, image and likeness opportunities
- Lewis talks about his favorite athletes growing up in Australia
- Greg and Lewis talk about the importance of storytelling in public relations
- Lewis talks about what his business does and how he gets people in the media for free
- Advice for people and business who want publicity
Show links
Boost Media Agency
Pliable Athlete Branding Playbook
https://www.pliablemarketing.com/athlete
Connect with Lewis
@lewisschenk
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