How to use your name, image and likeness to create a nonprofit

In this episode, host Greg Glynn sits down with Neil Golson, Head of Commercialization at Ribbon about how athletes can build their athlete brand through fundraising.

• Neil talks about Ribbon and how the company is transforming fundraising
• Neil talks about his branding and marketing experience with major brands, like Coca-Cola and Tesla
• Why social media is changing fundraising forever
• The importance of engagement related to marketing
• The definition of a fiscal sponsorship and how it works
• How Ribbon helped Pliable athlete Sadie Armstrong start her nonprofit that benefits young softball players.
• Why nonprofits should be part of your athlete brand
• Neil talks about why professional athletes are using Ribbon
• How Sadie connected with Imprint, which helps entertainers and athletes start a nonprofit
• Examples of companies who are using side cart charities
• How the process works to get set up with Ribbon

Episode Links

Ribbon website:

https://getribbon.org/

Facebook:

https://www.facebook.com/ChooseRibbon

LinkedIn:

https://www.linkedin.com/company/getribbon/

Pliable athlete Sadie Armstrong:

https://pliablemarketing.com/news/f/sadie-armstrong-softball-portland-high-school