Paratriathlon athlete Steve Lovelace shares his inspirational athlete story

In this episode, we’re talking about the incredible athlete story of Steve Lovelace and what it takes to overcome incredible adversity and injury to become a paratriathlon pioneer.

In 1982, Steve was a healthy athletic college freshman ready to make my mark on the world. Little did he know that shortly after his fist year of college he would be involved in a near death accident that left him paralyzed below the waist.

Three years after his accident he went on to became the second-ever disabled athlete to complete a quarter Ironman triathlon. He became pioneer of triathlon/paratriathlon in 1986 when the sport of triathlon was in its infancy.

Due to his humble nature, Steve didn't share much from his endeavors back in the 80's because as a disabled athlete he feared that he would not be allowed to compete. He says there were very few disabled athletes to emulate, unlike today. Now Steve is one of them and shares how he blazed his own trail and nothing was going to stand in his way.

In this episode:

Steve describes how he became paralyzed
He talks about what motivated him to recover and walk out of the hospital
What motivated him to become a paratriathlon athlete
Steve talks about how he has started to share his athlete story more using social media and his book
Why books are such a great way for athletes to build their athlete brand
Greg shares athlete branding advice for athletes who want to tell their story on social media
How Steve turned finishing in last place into his athlete story
Steve talks about the importance of goal setting
Greg share advice for how athlete's can get media coverage

Show links:

Mark Spitz

https://en.wikipedia.org/wiki/Mark_Spitz

USA Triathlon Foundation

http://usatriathlonfoundation.org/

University of Oklahoma

https://www.ou.edu/

Colin Cook

https://www.instagram.com/colinwesleycook/?hl=en

Pliable Athlete Branding

https://www.pliablemarketing.com/athlete

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