Tuesday Nov 05, 2024
Why Businesses Should Add NIL to Their Marketing Strategy
Greg Glynn, Founder & CEO of Pliable sits down with Dana Ammons, CEO of Value Growth Partners, a consultancy firm specializing in propelling businesses within the consumer goods and beauty industries.
Dana has consistently demonstrated his ability to navigate complex market landscapes and deliver substantial business results.
Before founding VGP, Dana amassed extensive experience in various executive roles, where he honed his skills in strategic planning, multicultural marketing, and team leadership. Notably recognized for his innovative approach, Dana received the prestigious P&G Triple Crown Award, highlighting his exceptional leadership and impact on business growth.
In this episode:
- Dana shares his experiences with start-up businesses and large corporations
- Why businesses should add name, image and likeness partnerships with athletes to their marketing strategy.
- Greg and Dana share some of the keys for why NIL can be effective to reach the exact target audiences for any size business.
More about Value Growth Partners:
@valugrowthpartners
Email Dana Ammons
More about Pliable:
@PliableMktg
Email Greg Glynn
PliableMarketing@gmail.com
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