Name, image and likeness opportunities and what's next

Today’s guest is Darren Heitner, the Founder of Heitner Legal, P.L.L.C., an adjunct professor of Sports Law at the University of Florida Levin College of Law, an adjunct professor of NIL at the University of Miami School of Law, a certified arbitrator with the American Arbitration Association, and author of many books published by the American Bar Association (How to Play the Game: What Every Sports Attorney Needs to Know). He has many articles published in Forbes, Inc. Magazine, and Above the Law.

Heitner has been referred to as one of the foremost experts on name, image, and likeness (NIL) by The Wall Street Journal, USA TODAY, and On3, a power player in NIL deals by Action Network.

In this episode:

• How Darren got started in the NIL industry
• Advice for athletes about contracts
• How he helped Haley and Hanna Cavinder get their first NIL partnership
• The impact of collectives and what could happen if athletes are deemed employees
• Why athletes need to be careful about using their school logos and marks 
• What Darren sees as the future for NIL