Today’s guest is author Dan Good. He is a longtime journalist and book ghostwriter. His biography of baseball star Ken Caminiti was published by Abrams Press in May and has been nominated for a Casey Award as one of the year's best baseball books.
He has worked with thought leaders and CEOs to ghostwrite more than a dozen books. His book ghostwriting projects have involved politics, leadership, tech, ethics, and disability inclusion.
Prior to book writing and ghostwriting, Dan was a news editor and reporter at outlets like the New York Daily News, New York Post, ABC News and NBC News.
In this episode:
Why writing is book is a great way for an athlete to build their athlete brand
Dan’s experience writing sports book
How long it takes to write a book
How much it costs to pay a ghostwriter to write a book
Why journaling can help athletes write a successful book
The importance of creating a game plan for what the book will be about deciding on who is the intended audience
Dan defines what a “hook of a book” is and why it is important for selling the book
How value of writing a book goes beyond the profit from traditional book sales, including credibility and speaking engagements
The process of getting a book published
How to sell the book and why having a strong athlete brand and marketing platforms will help you get a publisher for your book
The impact of Amazon on book sales
The opportunities that come with self publishing
How to get paid for writing a book
How your book could cement you as an expert and make you newsworthy