
In this episode of the Athlete Brand Advisor podcast, Greg Glynn, founder & CEO of Pliable Marketing talks about NIL resources and advice for high school and college athletes with Brian DiNapoli, the founder of www.NILInsight.com.
NIL Insight.com is a passion project for Brian dedicated to supporting student-athletes and their families with trusted resources on mental health, substance abuse prevention, player safety, NIL opportunities, academics, and more. With over 25 years of experience in the public sector, Brian currently works in alcohol and drug prevention, serves as a dedicated community football coach, and helps coordinate housing support for justice-impacted individuals. He also hosts the NIL Mindset podcast, where he interviews athletes, coaches, and community leaders committed to helping student-athletes succeed both on and off the field.
During the episode, Greg and Brian discussed various athlete-led initiatives and community service projects, highlighting the positive impact athletes can have through their platforms and discussing the importance of mental health resources for student-athletes. The conversation concluded with plans for Brian to host live webinars and Instagram sessions to engage athletes and parents.
Greg and Brian discussed the positive impact athletes can have through NIL (Name, Image, and Likeness) opportunities, highlighting various initiatives and collaborations. Greg praised Brian for his contributions to athlete-led causes, such as Logan Hale's "Putting for Puppies" event, and emphasized the importance of athletes using their platforms for good. Brian shared examples of athletes like Rutgers Women's Soccer team who engage in community service and mental health awareness, challenging the negative narrative about athletes solely focused on personal gain. Greg concluded by emphasizing the significance of preparing athletes for future success beyond their sports careers.
Greg and Brian discussed the importance of mentorship and education for athletes transitioning from high school to college. They emphasized the value of athletes helping each other through shared experiences and highlighted the need for more education about college athletic programs. Brian advised high school and college athletes to focus on paying it forward by helping others and volunteering, using the concept of a "force multiplier effect" to encourage positive deeds that create a ripple effect.
Brian discussed the importance of avoiding poor decisions during idle time and shared his social media presence, including his website, Instagram, Twitter, and LinkedIn accounts, where he promotes mental health resources and athlete-focused content. Greg highlighted the success of Pliable athletes including Cooper Farrall, Hannah Dukeman and Emma Eubank raising awareness and funds for various causes, emphasizing the power of aligning with charitable efforts to build a brand and generate support.
Resources:
Websites
PliableMarketing.com
Social media
@pliablemktg on Instagram, X and Tiktok
@nilinsight on IG and X.
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